VP, Engagement Strategy

Summary

Join Avalere Health as the VP, Engagement Strategy and lead a team of engagement strategists in creating and executing customer engagement strategies aligned with client objectives. You will oversee the development of omni-channel engagement plans and collaborate with various internal departments. This hands-on role requires strong communication, data analysis, and presentation skills. The ideal candidate possesses extensive experience in digital engagement strategy within the healthcare/pharma industry, along with a proven track record of success. Avalere Health offers a competitive salary, comprehensive benefits, and opportunities for professional development.

Requirements

• Must have Patient/DTC experience
• Experience as a lead Engagement Strategist
• 10+ years digital/engagement strategic strategy planning or marketing experience in a healthcare/pharma advertising agency environment
• Relevant category and launch experience
• Experience utilizing strategic tools for analysis
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Bachelor's degree

Responsibilities

• Lead the creation of customer engagement strategies that align with the client’s business objectives and growth targets
• Lead and mentor a cross-functional team of engagement professionals to execute on engagement initiatives
• Oversee the development of omni-channel engagement plans, personas, journey maps, ecosystems
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Collaborate with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
• Leverage customer data and insights to design engagement strategies that enhance customer experience
• Present data and engagement results to executive leadership to demonstrate the impact of strategies
• Advise Strategists, Account leads, Scientific Directors and Creative Directors to create tight, inspiring creative briefs
• Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results
• Experience building and facilitating client workshops
• Stay current with industry trends, best practices, and emerging technologies related to customer engagement
• Foster a culture of collaboration and innovation within the team, encouraging continuous improvement in engagement strategies

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy
• Many other excellent employee benefits
• Flexible working practices