VP of Digital Product and Optimization

Summary

Join Freebird, a company redefining personal care with electric head shavers through a subscription model, as their VP of Digital Product & Optimization. This leadership role involves defining and executing eCommerce strategy, building a high-performing team, and driving continuous website improvement. You will oversee CRO, UX design, and operational excellence, directly impacting global growth. The position requires extensive experience in DTC eCommerce, CRO, and data-driven decision-making. Freebird offers a fully remote work environment, comprehensive benefits, competitive compensation, and opportunities for growth.

Requirements

• Extensive experience managing and optimizing eCommerce websites for direct-to-consumer brands
• Demonstrated success in running high-impact testing programs, including A/B and multivariate testing, with measurable improvements in conversion rates, average order value (AOV), and customer lifetime value (CLTV)
• Advanced understanding of website analytics, event tracking, and performance reporting. Ability to turn raw data into actionable insights that drive key business decisions
• Deep familiarity with Shopify and its ecosystem (e.g., ReCharge, app integrations), front-end development principles, technical SEO, and eCommerce platform operations
• Strong ability to partner with marketing teams to align website performance with broader acquisition and retention goals, driving measurable improvements in traffic conversion
• Proven ability to hire, mentor, and lead high-performing teams, fostering a culture of innovation and accountability. Experience scaling teams to meet the needs of a growing business
• Strong understanding of user experience design principles, customer behavior, and product management, with a focus on crafting seamless and engaging customer journeys
• Ability to clearly articulate strategies, results, and data insights to stakeholders while effectively managing multiple priorities in a fast-paced environment

Responsibilities

• Define and execute a comprehensive eCommerce strategy, aligning website goals with overall business objectives
• Oversee a high-impact testing and optimization program to improve conversion rates and user experience
• Build and lead a world-class eCommerce team, fostering a culture of innovation, data-driven decision-making, and excellence
• Manage all aspects of the website, from Shopify operations to app integrations and site performance
• Develop localized website strategies to scale Freebird’s global presence
• Ensure trustworthy analytics frameworks and use data insights to inform decisions and measure success

Preferred Qualifications

• Experience with subscription-based models and scaling high-growth businesses
• Experience designing and implementing semi-localized experiences to optimize international growth, including managing multi-region strategies for performance and usability

Benefits

• Fully Remote Flexibility
• Comprehensive Medical Benefits
• Competitive Compensation & Bonuses
• 401(k) with Company Match
• Unlimited PTO
• Opportunities for Growth