VP Product Marketing

Summary

Join SecurityScorecard as the VP, Product Marketing and play a key role in defining and executing go-to-market strategies for our detection, response, and managed services offerings focused on securing the supply chain. You will leverage your expertise in product marketing and cybersecurity to drive awareness, demand generation, and customer engagement. Key responsibilities include developing product positioning and messaging, designing go-to-market strategies, conducting market research, collaborating with sales, creating marketing content, and managing product launches. The ideal candidate will possess a Bachelor's degree, 7-10 years of experience in product marketing with a cybersecurity background, strong analytical skills, and exceptional leadership abilities. SecurityScorecard offers a competitive salary, stock options, health benefits, unlimited PTO, parental leave, and tuition reimbursements.

Requirements

• Bachelor’s degree in marketing, business, cybersecurity, or a related field
• Minimum of 7-10 years in product marketing, with a strong background in cybersecurity and detection and response (XDR/MDR/CDR), ideally focused on supply chain security
• Proven success in product positioning, messaging, and go-to-market strategy development for cybersecurity solutions
• Strong analytical skills and the ability to use data to drive decision-making
• Exceptional communication, presentation, and cross-functional collaboration skills with 3+ years of experience leading and motivating teams
• Demonstrated commitment to the field of cybersecurity and supply chain protection

Responsibilities

• Develop and refine product positioning and messaging that uniquely differentiates SecurityScorecard’s supply chain detection and response and ratings solutions in the cybersecurity market
• Design and implement go-to-market strategies for new product launches and enhancements, ensuring cross-functional alignment and successful market penetration
• Conduct market research to gain a deep understanding of customer needs, supply chain risks, pain points, and the competitive landscape. Use these insights to inform product development and go-to-market strategies
• Collaborate with sales & enablement to develop effective sales tools, such as presentations, collateral, and training materials, to support efforts in engaging customers and closing deals
• Lead the creation of high-impact marketing content, such as whitepapers, blog posts, webinars, and case studies, to drive thought leadership and demand for supply chain detection and response solutions
• Partner with revenue marketing, business development, and sales to develop and implement demand generation programs that increase awareness and drive lead generation across channels, including digital, events, and partnerships
• Work closely with product management, engineering, sales, and other teams to ensure product marketing aligns with business goals and product development
• Manage successful launches of new products and features, coordinating internal and external communications, training, and promotional activities
• Identify and evaluate opportunities to expand market reach and customer base, domestically and internationally, especially in supply chain security
• Establish KPIs and metrics to evaluate the effectiveness of marketing campaigns. Continuously analyze data to optimize strategies

Preferred Qualifications

MBA

Benefits

• Competitive salary
• Stock options
• Health benefits
• Unlimited PTO
• Parental leave
• Tuition reimbursements
• Annual performance-based incentive compensation awards
• Equity