VP of Marketing and Client Services

Summary

Join McGaw.io as their VP of Marketing and Client Services, a fully remote position leading the marketing account leads team. You will directly manage client projects, develop revenue-generating strategies, and oversee all client growth initiatives. This role requires strong leadership, technical expertise in marketing technologies (CDPs, marketing automation, analytics), and a client-focused approach. Success is measured by client satisfaction, project profitability, and team performance. McGaw.io offers a competitive salary, bonuses, excellent benefits, and a supportive work environment.

Requirements

• 10+ years of experience working in consulting (strategy & operations, technology), agency, or other similar roles managing complex programs with multiple projects/workstreams
• Technical skillset which includes deep experience with Customer Data Platforms (segment preferred), Event-Driven Analytics (Amplitude and Mixpanel preferred), and Marketing Automation (Autopilot, Pardot, or Marketo preferred)
• Service-focused, deliver a positive, professional, and consultative customer experience
• Results-driven leader who is fearless about execution; can champion a vision and roadmap and is not afraid to dig into the details with the front-line team
• Data-driven mindset with proven experience utilizing metrics & insights as tools for informed decision-making
• Proactive, planning ahead, thinking in long-term time frames as well as short time frames. Planning the team's resources while keeping tasks within scope and on time
• An extreme eye for detail and a preference for high-quality good looking products, websites, and design
• Clear communication skills that can speak with authority, while also understanding that they have two ears for listening
• Curious to a fault, and wants to make sure they ask clarifying questions to ensure there are no assumptions and all parties are aligned
• Ability to communicate complex technical challenges with a client and ensure they understand the value, impact, or consequence of decisions

Responsibilities

• Understand growth-focused clients' needs and objectives to develop revenue-generating strategies, tech stacks, and omnichannel tactics
• Coach/Manage the marketing account leads team to create revenue generation and success for McGaw.io clients
• Direct all growth-focused projects with strategy, team leadership, technical knowledge, client communication, and revenue generation
• Establish goals and metrics to ensure the team and client have a common understanding of the scope and objectives
• Accurately manage resource allocation and hours of all marketing teams or contractors
• Provide often an in-depth review of the team’s work to catch inaccuracies and provide feedback, coaching, correction, and processes to improve future projects
• Ensure growth-focused accounts/projects on budget and profitable
• Keep growth-focused projects in scope and that new item get priced/scoped as new projects
• Meet with clients often to provide leadership, strategy, and direction
• Correctly scope and estimate new projects to ensure profitability
• Schedule team and projects months in advance to enable sales to know the availability of resources
• Conduct weekly coaching and one on one meetings with the team
• Report and analyze growth projects to ensure they are exceeding clients' expectations
• Lead client growth and optimization strategy to identify revenue opportunities to have a 6-month roadmap for all growth clients
• Secure approval from the client to conduct either a case study or video testimonial of their project at 3 months, 6 months, and/or at project completion 85% of the time
• Accomplish 90% of clients objectives during the project timeline
• Retain 80% of clients in recurring contracts over a rolling 3-month period
• Achieve labor efficiency ratio of 3.0+ on owned client projects, and account leads projects by your 90th day
• Expand project size/scope/revenue 50% of the time by the third month of work with a client
• Manage time and planning accordingly to ensure no team members go past due without prior approval or client approval

Benefits

• $25 monthly Starbucks stipend
• $50 monthly Uber Eats stipend
• Unlimited PTO
• Flexible hours
• Work remotely
• Premium Health, Dental, and Visions Insurance (dependent coverage offered)
• Maternity/Paternity Leave
• Competitive salary with opportunities for bonuses
• Company Laptop, Monitor, and other equipment needed for remote setup
• Federal holidays off for US Citizens and national holidays off for international employees
• Radically transparent workplace
• Ample opportunity to implement your ideas and suggestions
• Continued education and training that exceeds what you have ever seen before
• Birthday and Anniversary gifts