VP of Product Design

Summary

Join Roofr, a successful yet early-stage startup, as their VP of Product Design. Lead and grow a high-performing team of designers and researchers, collaborating with Product, Growth, and Engineering. Define and drive Roofr's design strategy, aligning user needs with business goals. Establish and evolve design systems and processes, ensuring quality and consistency. Embed research into the product development lifecycle. Champion a customer-first, data-informed, and experimentation-led mindset. Act as a voice of design and user experience at the executive level. Hire, onboard, and develop world-class design and research talent. Collaborate with GTM and brand teams to ensure product experiences align with our brand and messaging. Foster a transparent and collaborative working environment.

Requirements

• 10+ years of experience in product design, with at least 3–5 years in leadership roles
• Experience leading B2B SaaS design teams, ideally in growth-stage startups
• Proven track record of success in a Product-Led Growth (PLG) environment
• Strong foundation in UX, interaction design, and product thinking
• Experience building and managing design and research teams from the ground up
• Ability to influence company-wide initiatives through storytelling and vision
• Strong cross-functional collaboration skills with Product, Engineering, and Marketing
• Comfort operating in ambiguity and fast-changing environments
• Experience working on self-serve user journeys and onboarding flows

Responsibilities

• Define and drive Roofr’s design strategy, aligning user needs with business goals
• Partner closely with Product, Growth and Engineering to create intuitive, high-performing experiences that inspire trust and drive measurable results
• Lead and grow a multidisciplinary team of designers and researchers across multiple product lines
• Establish and evolve our design systems and processes to ensure quality and consistency at scale
• Embed research into the product development lifecycle to ensure we're solving the right problems
• Champion a customer-first, data-informed, and experimentation-led mindset
• Act as a voice of design and user experience at the executive level and board meetings
• Set team goals, drive performance, and support individual career growth and mentorship
• Hire, onboard, and develop world-class design and research talent
• Collaborate with GTM and brand teams to ensure product experiences align with our brand and messaging
• Foster a transparent and collaborative working environment, communicating the design vision and insights to stakeholders clearly and effectively

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!