VP, Product Marketing

Summary

Join Maven Clinic as their Vice President of Product Marketing and lead a team in crafting and executing go-to-market strategies. You will be responsible for developing compelling value propositions, overseeing product research, and guiding pricing strategies. This role requires experience in product marketing leadership, a proven track record of successful product launches, and strong communication skills. Maven offers a competitive salary, stock options, benefits, and a flexible hybrid work model. The role is based in select US locations, with varying in-office requirements depending on location. Maven is an award-winning company with a strong commitment to diversity and inclusion.

Requirements

• Experience in product marketing leadership roles, with a track record of successful product launches
• Demonstrated success developing and executing go-to-market strategies for multiple product lines across industries and geographies
• An evidence-based approach that drives thoughtful program decisions based on market sizing
• The ability to translate that thinking into effective marketing strategies and campaigns as well as effective sales enablement assets, and guide and mentor the team into this approach
• Experience building and leading marketing teams
• Strong understanding of product positioning, messaging, and storytelling
• Ability to translate complex technical concepts into compelling customer-focused messaging
• Experience with pricing strategies and packaging frameworks
• Exceptional communication skills
• Strategic mindset with solid analytical capabilities
• History of collaborative leadership and cross-functional team partnership
• Empathetic approach to both customer needs and team management
• Passion for innovation in healthcare and improving women's health outcomes
• Values-driven leader who prioritizes impact, integrity, and rapid testing/sizing/analysis
• Adaptable problem-solver who thrives in fast-paced startup environments
• Demonstrated commitment to creating an environment where diverse perspectives are valued
• Active work authorization in the US

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new and existing products
• Bring a strategic revenue focus that balances pipeline creation with deal size optimization and increased win rate
• Help create a team charter that is able to craft narratives and connect them to business metrics
• Prioritize voice-of-customer research and can translate complex healthcare needs into compelling value propositions that resonate with multiple stakeholders
• Lead a small but mighty team of product marketing professionals, including product marketing managers, market researchers, and competitive intelligence specialists
• Establish clear positioning, messaging frameworks, and value propositions that differentiate our products in the marketplace
• Oversee product and market research to identify opportunities, validate messaging, and optimize product-market fit
• Create systematic new product introduction processes and playbooks based on established frameworks, adapting this guidance to meet our product, engineering and marketing needs
• Guide pricing and packaging strategies to maximize market penetration and revenue
• Collaborate with cross-functional teams to ensure seamless product launches
• Analyze market trends, competitive landscape, and customer needs to inform strategic decisions
• Mentor and develop product marketing team members to foster growth and excellence

Preferred Qualifications

Industry depth (experience in B2B, Healthcare, SaaS, or technology industries is a plus)

Benefits

• The base salary range for this role is $230,000-$270,000 per year
• Stock options
• Benefits
• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for six months plus)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting