VP, Social Media Analytics

Summary

Join Movers+Shakers, a leading creative agency, as their VP of Social Media Analytics. Build and lead a new social media analytics function from the ground up, architecting best-in-class systems and processes. Design and deliver performance reporting, create measurement frameworks, and partner with cross-functional teams. Serve as a trusted advisor to clients, providing strategic guidance and leading client conversations. Champion a data-driven culture, mentor a high-performing team, and represent the agency as a thought leader. This remote-first role, based in NYC or LA, offers a competitive salary and a strong, supportive culture.

Requirements

• 10+ years of experience in social media analytics, data strategy, or performance measurement, preferably within an agency or consultancy environment
• Deep expertise across major social media management and analytics platforms (Sprinklr, Sprout, Brandwatch, Talkwalker, NetBase, etc.)
• Fluency with syndicated research tools (e.g., GWI, MRI-Simmons, YouGov)
• Experience developing measurement frameworks that connect content, platform performance, and business outcomes
• Proven success turning complex data into compelling, actionable narratives for creative, strategy, and executive teams
• Strong client-facing experience with the ability to translate data into business decisions
• Exceptional communication, leadership, and stakeholder management skills
• Entrepreneurial mindset with a strong bias toward action, ownership, and problem solving
• Comfort operating in both strategic and hands-on roles
• Spread joy
• This role is required to be based in either in the New York or Los Angeles metropolitan area

Responsibilities

• Build the Capability
• Architect and stand up a best-in-class social media analytics function from scratch
• Identify, onboard, and integrate best-in-class tools and platforms (Sprinklr, Brandwatch, GWI, Talkwalker, Exolyt etc.)
• Develop scalable reporting systems and processes that produce actionable, business-oriented insights
• Lead Analytics & Measurement
• Design and deliver ongoing social media performance reporting that moves beyond surface-level metrics into clear, strategic implications. Key platforms include TikTok, LinkedIn, Facebook, Instagram and Threads
• Create frameworks for benchmarking, KPI setting, testing, and optimization across platforms
• Partner with strategy, creative, and media teams to infuse insights into campaign development and ongoing content optimization
• Client Leadership & Partnership
• Serve as a trusted senior advisor to key clients, providing strategic guidance on social media performance, audience behavior, and emerging trends
• Lead client conversations on measurement strategy, campaign effectiveness, and business impact
• Proactively identify opportunities for analytics-driven growth across client engagements
• Internal Thought Leadership & Team Development
• Champion a data-driven culture across the agency by coaching and educating internal teams on how to leverage social data more effectively
• Stay ahead of emerging trends, technologies, and methodologies within the social analytics space, bringing new thinking and approaches to the agency
• Build and mentor a high-performing analytics team as the capability scales
• External Thought Leadership
• Represent the agency in industry forums, conferences, and panels as a thought leader in social analytics and measurement

Benefits

• REMOTE-FIRST CULTURE!
• You can work from home, WeWork , your mom’s house, you choose! Our team is 100% remote-first, with hubs in LA and NYC
• All employees can have an All-Access WeWork Pass to collaborate with teammates in your area or to simply change up your working environment
• BASE SALARY RANGEOur estimated range for this role is $165,000-225,000