Social Media Manager

Summary

Join Avara, a company building innovative blockchain products, as their Crypto-forward Social Media Manager. You will be responsible for developing and executing social media strategies across multiple platforms, including TikTok and Instagram. Collaborate with various teams, including Growth, Product, Communications, and Design, and a dedicated Content Creator to create engaging content. Your responsibilities include managing social media campaigns, coordinating with designers, adapting content for different platforms, and analyzing campaign performance. You will also build and maintain strong community relationships and stay up-to-date on industry trends. This role requires 3-5 years of experience managing social media for a consumer app brand in fintech.

Requirements

• You have 3-5 years of experience managing social media for a consumer app brand in fintech, and are an avid social consumer yourself
• You demonstrate strong copywriting instincts and know how to adapt posts for different channels and contexts
• You have experience planning and managing social media calendars, scheduling content, and coordinating approvals
• You’re comfortable working closely with a Content Creator, designers, and external partners to deliver high-quality, channel-ready assets
• You thrive on real-time engagement - managing DMs, comments, and community tags with a professional, authentic voice
• You have strong research skills and stay up to date on industry trends and competitor moves
• You are data-driven and comfortable using analytics tools to track performance, measure impact, and refine strategies
• You are organized, adaptable, and able to balance multiple channels and projects in a fast-paced environment

Responsibilities

• Support the VP of Marketing in crafting and implementing comprehensive social media strategies and policies across multiple Avara products
• Design, manage, and optimize multi-channel social media campaigns, ensuring clear execution against strategic objectives and maintaining a well-organized content calendar
• Coordinate closely with the Content Creator to plan and deliver high-quality short-form posts, produce video content and threads that drive engagement, especially around launches, news, and key initiatives
• Collaborate with a designer to ensure all social media assets are on-brand, visually compelling, and strategically aligned with campaign goals and Avara’s overall identity
• Adapt copy and assets as needed to fit platform best practices, optimising posts for reach and engagement
• Plan and manage daily posting schedules, collaborating with internal teams and external partners to deliver timely, social-first content
• Stay responsive to emerging trends, memes, and cultural narratives - knowing when to jump in and how to do it in a way that feels authentic, native, and on-brand
• Build and maintain strong community relationships by actively managing direct messages, tags, and real-time audience engagement
• Analyse and report on campaign performance, reach, engagement metrics, and community sentiment to inform future social strategies
• Keep internal teams up to date on social media best practices to ensure everyone represents the Avara brand consistently and effectively

Preferred Qualifications

Fluency in crypto culture is considered a plus - you know the trends, memes, narratives, and how to communicate them authentically