Web Analyst
closedGambling.com Group
πRemote - United Kingdom, Ireland
Job highlights
Summary
Join Gambling.com Group's diverse and growing team in Europe as a Web Analyst, responsible for analysing onsite performance, identifying growth opportunities, and driving results through data-driven thinking.
Requirements
- 2+ years web analyst or data analyst experience
- Expertise in google analytics
- Proven track record of driving results through improving onsite response rate and conversion, audience segmentation and working across teams
- Ability to effectively execute technically in launching onsite tests and pulling data of test results
- Strong data driven thinking to problem solve to tie data to core decision making and growth of website performance across channels
- Strong understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growth
- In-depth expertise in google analytics and web analytics
- Understanding of SEO, Paid Media (PPC, Paid Social) and Email channels
- Proficiency in Microsoft Excel and data manipulation for results
- Strong communication skills of priorities and collaboration across cross-functional teams
Responsibilities
- Analysing and evaluating onsite performance from multiple traffic sources (paid, organic, email, etc.)
- Identify key opportunities to drive meaningful growth and engagement. Ability to dig to a granular level on audience targeting and alignment of customer journey
- Providing opportunity analysis gaps including audience, response drivers and competitive research to identify strategic decisions on creative, site optimizations, and testing
- Pushing forward on up-to-date customer experience best practices, to provide critical direction on creative/ content and audience strategy to improve the websites
- Being proactive in recommendations and execution on technical web optimizations to drive results including (launching tests, segmenting traffic, etc)
- Aligning and working closely with creative, web development and product to develop key testing plan and improvement throughout onsite experience
- Consistently tracking and reporting onsite performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performance
- Optimizing multiple web tests simultaneously with varying goals of profitability and user improvements
- Following-through on test launches to ensure seamless deploys and QA of customer experience
- Building, executing, and communicating detailed testing roadmap with clear goals of success and P&L impact
- Google Analytics training and reporting for the team as GA4 launches in July 2023
Benefits
- Employee Stock Purchase Program
- Comprehensive private Healthcare Insurance
- Flexible work environment with the option for remote work
- Lifestyle Allowance/Lifestyle Spending Account
- Hardware and software
- Regular company events, including seasonal parties and sports & social outings
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
This job is filled or no longer available
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