Gambling.com Group is hiring a
Web Analyst

Summary

Join Gambling.com Group's diverse and growing team in Europe as a Web Analyst, responsible for analysing onsite performance, identifying growth opportunities, and driving results through data-driven thinking.

Requirements

• 2+ years web analyst or data analyst experience
• Expertise in google analytics
• Proven track record of driving results through improving onsite response rate and conversion, audience segmentation and working across teams
• Ability to effectively execute technically in launching onsite tests and pulling data of test results
• Strong data driven thinking to problem solve to tie data to core decision making and growth of website performance across channels
• Strong understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growth
• In-depth expertise in google analytics and web analytics
• Understanding of SEO, Paid Media (PPC, Paid Social) and Email channels
• Proficiency in Microsoft Excel and data manipulation for results
• Strong communication skills of priorities and collaboration across cross-functional teams

Responsibilities

• Analysing and evaluating onsite performance from multiple traffic sources (paid, organic, email, etc.)
• Identify key opportunities to drive meaningful growth and engagement. Ability to dig to a granular level on audience targeting and alignment of customer journey
• Providing opportunity analysis gaps including audience, response drivers and competitive research to identify strategic decisions on creative, site optimizations, and testing
• Pushing forward on up-to-date customer experience best practices, to provide critical direction on creative/ content and audience strategy to improve the websites
• Being proactive in recommendations and execution on technical web optimizations to drive results including (launching tests, segmenting traffic, etc)
• Aligning and working closely with creative, web development and product to develop key testing plan and improvement throughout onsite experience
• Consistently tracking and reporting onsite performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performance
• Optimizing multiple web tests simultaneously with varying goals of profitability and user improvements
• Following-through on test launches to ensure seamless deploys and QA of customer experience
• Building, executing, and communicating detailed testing roadmap with clear goals of success and P&L impact
• Google Analytics training and reporting for the team as GA4 launches in July 2023

Benefits

• Employee Stock Purchase Program
• Comprehensive private Healthcare Insurance
• Flexible work environment with the option for remote work
• Lifestyle Allowance/Lifestyle Spending Account
• Hardware and software
• Regular company events, including seasonal parties and sports & social outings
• Access to courses for Personal and Career Development
• Company Paid Volunteer Day