Web Analyst

Summary

Join RPA, an independent advertising agency with a People First philosophy, as a Web Analyst. You will be part of a collaborative team, working on website and email campaign analytics. Responsibilities include generating reports, supporting A/B testing, collaborating with various departments, and ensuring data integrity. A bachelor's degree in a related field and web analytics experience are required. Experience with Adobe Analytics or Google Analytics 4, email analytics, and data visualization tools is preferred. The salary range is $50,000-$70,000 annually.

Requirements

• Bachelor’s degree in marketing, economics, statistics, data science, or another related field
• Experience with web analytics
• Experience with Microsoft 365, Confluence, Jira, or other project management tools
• Strong communication skills - able to translate technical tasks to a non-technical audience
• Detail oriented, organized, transparent, and reliable
• Highly values teamwork and collaboration
• Able to prioritize and juggle tasks efficiently
• Keep open lines of communication with all stakeholders
• Proactive and independent but knows when to escalate larger issues
• Resourceful - taps into all tools and resources available

Responsibilities

• Generate and deliver comprehensive analytics reports for both website and email campaigns, providing actionable insights to stakeholders
• Assist in the design, implementation, and analysis of A/B tests to optimize website and email campaign performance
• Work closely with media, account, strategy, tech and product teams to investigate data trends and tagging issues and support strategic initiatives
• Create and validate tracking codes for various marketing campaigns to ensure accurate data collection and reporting
• Maintain and update documentation for key resources, including data dictionaries, tracking guidelines, and reporting templates
• Oversee project issue trackers to ensure timely resolution of data-related issues and continuous improvement of analytics processes
• Monitor alerts related to data anomalies, flag any issues to affected teams, and work on identifying and support implementing solutions to maintain data integrity

Preferred Qualifications

• Experience with Adobe Analytics
• Experience with email analytics (Salesforce Marketing Cloud)
• Experience with data visualization tools like Tableau or Power BI

Benefits

The semi-monthly salary range for this position is $2,083.33 - $2,916.67, with an annualized equivalent of $50,000 - $70,000