Web Analyst

Summary

Join VivSoft as a Web Analyst and contribute to data-driven decision-making. Leverage your expertise in qualitative data collection and analysis, utilizing data science and machine learning techniques. You will enhance Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementation, collect user segments, and develop strategic survey deployment plans. Responsibilities include creating custom integrations, performing analytics audits, and developing complex reports. Your insights and recommendations will directly impact the company's analytics program. This role requires strong analytical skills, experience with Google Analytics and GTM, and excellent communication abilities.

Requirements

• A Bachelor’s Degree in Computer Science, Business, or a related field
• Must be willing to obtain a public trust clearance
• Knowledge of Google Analytics/, including its APIs (Google Analytics Reporting API, Analytics Data API, and others.)
• Knowledge of Google Tag Manager (GTM), including in developing custom tags, triggers, macros, and data layers
• Knowledge in developing GA4 custom dimensions, metrics, and events, via GTM
• Experience with Google Search Console, Google Trends, SEO, and Google AdWords, as well as their respective APIs
• Excellent in performing Data Analysis and experience in producing insights and recommendations and the ability to review with key stakeholders
• Consulting mindset
• Willingness to learn new tools and acquire skills required by the project
• Must be comfortable in a customer-facing role
• Excellent written and verbal communication skills

Responsibilities

• Use knowledge of GTM to maintain complex analytics tagging implementation, including future enhancements
• Implement all new analytics scripts and custom tracking using tag management software and data layers, as appropriate, and upon request
• Create custom macros, rules, and triggers, to ensure analytics and survey software work seamlessly on a variety of website templates
• Configure and fire all analytics scripts and custom Google Analytics 4/Site Improve event tracking as efficiently as possible, following best practices in tag management software
• Create custom integrations of disparate data sets and software systems for data warehousing and reporting purposes
• Use expert knowledge of tag-based analytics solutions to perform comprehensive analytics audits of websites
• Configure custom goals, events, dimensions, metrics, as necessary, and upon request
• Develop, analyze, and reconcile the output of complex reports
• Perform in-depth analysis from multiple data sources to include web analytics as well as external data to generate a variety of reports for executives, customers, and clients
• Produce data analytics insights, recommendations, and review analysis with stakeholders

Benefits

• Comprehensive healthcare benefits (Medical Plans, Dental, Vision, Disability, Life Insurance)
• Paid Time Off (Vacation, Sick, Bereavement Leave, 11 Company Paid Holidays)
• 401K retirement plan through Principal w/ employer match (up to 4%)
• Professional Development Training Reimbursement
• Flexible/remote work schedules