Web Analyst

Summary

Join Samsara's dynamic digital strategy team as a Web Analyst! Leverage your 5+ years of experience in web analytics to drive strategic decisions and improvements. You will be responsible for collecting, analyzing, and interpreting web data, providing insights to guide regional web strategies, enhance user experience, and optimize website performance. This role requires expertise in web analytics tools, strong analytical skills, and excellent communication. The position is open to candidates residing in Canada. Samsara offers a competitive compensation package and benefits, including flexible working arrangements.

Requirements

• Bachelor’s degree in Marketing or another STEM field
• 2 years of experience in a web analytics role, with a proven track record of leveraging data to drive business decisions
• Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics), tag management systems (e.g., Google Tag Manager, Tealium), and SEO tools
• Familiarity with statistical analysis and A/B testing
• Experience with data visualization
• Proficiency in Excel/Google Sheets and BI tools for advanced data analysis
• General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript), and UX/UI principles
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders

Responsibilities

• Ensure accurate tracking, data collection, and consistency across the website by managing and optimizing web analytics and tag management solutions
• Have an understanding of data protection regulations (e.g., GDPR, CCPA) in the collection and handling of web data
• Perform deep-dive analyses on web data to identify trends, insights, and opportunities
• Has experience with full-funnel metric assessments, standardizing UTMs, enablement, and campaign hierarchy
• Comfortable pulling reports from multiple platforms
• Develop and present regular reports to stakeholders on website performance, highlighting key metrics, progress against goals, and recommendations for improvement
• Has experience with full-funnel metric assessments, standardizing UTMs, enablement, and campaign hierarchy
• Able to set up dashboards on various platforms
• Own the web experimentation roadmap partnering with Growth and Analytics on execution and analysis
• Collaborate with the SEO and content teams to provide insights that inform content strategies, keyword opportunities, and website optimizations to improve organic search rankings
• Share relevant insights with marketing, sales, product, and IT teams to ensure web analytics insights are integrated into broader business strategies and initiatives
• Partner with Marketing Data Analytics to define web benchmarks, KPIs, metrics, and data source of truth (SoT) across regional websites and page or user groupings
• Champion, role model, and embed Samsara’s cultural principles: (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

Experience with Salesforce, SQL, Tableau, Contentsquare, and Mixpanel

Benefits

• Competitive total compensation package
• Employee-led remote and flexible working
• Health benefits
• Samsara for Good charity fund