Web Designer

Summary

Join Fella & Delilah as a Web Designer and play a crucial role in shaping the visual and experiential aspects of their conversion rate optimization (CRO) efforts. You will work closely with the CRO Lead, Growth PM, Lead designer, and engineering team to design and implement A/B tests that drive performance breakthroughs. Your primary focus will be on creating visually compelling and user-friendly designs for landing pages, funnels, and other key touchpoints in the customer journey. You'll collaborate with the team to translate insights from data analysis and user research into impactful design solutions. This is a full-time remote role reporting to the Lead Designer and Growth PM, with close collaboration with the Head of Growth and CEO. The company offers competitive compensation and benefits, including equity, healthcare, PTO, remote work options, and personal development budgets.

Requirements

• Design expertise: 3+ years of experience designing high performing landing pages and websites. Skilled in creating visually compelling and user-centric designs that effectively guide users towards desired actions
• Proficiency in design and web development tools: Strong command of design tools such as Sketch, Figma, or Adobe Creative Suite. Proficient in implementing designs using Webflow. Experience with Shopify and graphic design skills are a plus
• Collaboration skills: Proven ability to work closely with CRO, Product, Marketing, and Engineering teams to understand optimization goals and translate them into impactful designs
• Attention to detail: Meticulous in ensuring design consistency, adhering to brand guidelines, and maintaining design systems across the site and various touchpoints

Responsibilities

• Design for core conversions
• Collaborate: Work closely with the design team and the CRO Lead to understand the optimization roadmap and identify design opportunities across funnels
• Design: Create visually appealing and user-centric designs for A/B and multivariate tests, focusing on improving page layouts, visual hierarchy, and calls to action to lift conversion rates
• Iterate: Based on test results and insights from the CRO Lead, iterate on designs to further optimize performance and implement winning variants across the site
• Develop A/B tests - Implement designs for A/B tests using Webflow, our current platform. Ensure that test variations are properly set up and functioning as intended. Experience with Shopify is a plus
• Enhance design systems for testing - Develop and maintain design components and templates that facilitate efficient testing and ensure consistency across the site
• Expand design's impact on the customer journey - Collaborate with the CRO Lead to design optimized experiences beyond the site, including ads, email, and product flows. You'll create visually compelling and persuasive designs that influence core KPIs e.g. CAC & LTV

Preferred Qualifications

• Previous experience with CRO: Familiarity with conversion rate optimization principles and techniques. Experience designing for A/B and multivariate tests is a strong plus
• Full funnel design perspective: Understanding of how design impacts the entire customer journey, from awareness to retention. Ability to create cohesive and persuasive experiences across touchpoints
• Storytelling through design: Skilled at using visual design to communicate complex ideas and guide users through narratives that drive conversions
• Adaptability: Thrives in a fast-paced environment. Able to quickly iterate on designs based on changing requirements and new insights

Benefits

• Compensation: $30k-$60k/yr inc equity
• Healthcare: comprehensive medical insurance (if appropriate)
• Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)
• Remote: our team is fully distributed across the world and functions fully remotely
• Personal development: budget for books, courses, coaching
• Personal wellness: budget for gym, health apps
• Coaching: free biweekly health coaching
• Equipment: Macbook & work-from-home equipment provided as needed