Web Designer

Summary

Join Fella Health as a Web Designer and play a crucial role in shaping the visual and experiential aspects of our conversion rate optimization (CRO) efforts. You will work closely with the CRO Lead, Growth PM, Lead designer, and engineering team to design and implement A/B tests that drive performance breakthroughs. Your primary focus will be on creating visually compelling and user-friendly designs for landing pages, funnels, and other key touchpoints in the customer journey. This is a full-time remote role reporting to the Lead Designer and Growth PM, with close collaboration with the Head of Growth and CEO. You will design for core conversions, collaborate with the design team, iterate on designs based on test results, and develop A/B tests using Webflow. In the future, you will expand design's impact on the customer journey, creating designs for ads, email, and product flows. Fella Health offers competitive compensation and benefits, including comprehensive medical insurance, PTO, remote work, personal development budget, and more.

Requirements

• 3+ years of experience designing high performing landing pages and websites. Skilled in creating visually compelling and user-centric designs that effectively guide users towards desired actions
• Strong command of design tools such as Sketch, Figma, or Adobe Creative Suite. Proficient in implementing designs using Webflow
• Proven ability to work closely with CRO, Product, Marketing, and Engineering teams to understand optimization goals and translate them into impactful designs
• Meticulous in ensuring design consistency, adhering to brand guidelines, and maintaining design systems across the site and various touchpoints

Responsibilities

• Design for core conversions
• Work closely with the design team and the CRO Lead to understand the optimization roadmap and identify design opportunities across funnels
• Create visually appealing and user-centric designs for A/B and multivariate tests, focusing on improving page layouts, visual hierarchy, and calls to action to lift conversion rates
• Based on test results and insights from the CRO Lead, iterate on designs to further optimize performance and implement winning variants across the site
• Implement designs for A/B tests using Webflow, our current platform. Ensure that test variations are properly set up and functioning as intended
• Develop and maintain design components and templates that facilitate efficient testing and ensure consistency across the site
• Collaborate with the CRO Lead to design optimized experiences beyond the site, including ads, email, and product flows. You'll create visually compelling and persuasive designs that influence core KPIs e.g. CAC & LTV

Preferred Qualifications

• Familiarity with conversion rate optimization principles and techniques. Experience designing for A/B and multivariate tests is a strong plus
• Understanding of how design impacts the entire customer journey, from awareness to retention. Ability to create cohesive and persuasive experiences across touchpoints
• Skilled at using visual design to communicate complex ideas and guide users through narratives that drive conversions
• Thrives in a fast-paced environment. Able to quickly iterate on designs based on changing requirements and new insights

Benefits

• $25k - $32k/yr total comp inc equity
• Comprehensive medical insurance (if appropriate)
• PTO with a yearly minimum (≥2wks/yr + local national holidays)
• Our team is fully distributed across the world and functions fully remotely
• Budget for books, courses, coaching
• Budget for gym, health apps
• Free biweekly health coaching
• Macbook & work-from-home equipment provided as needed