Web Designer

Summary

Join Fella Health as a Web Designer and design high-converting landing pages and quiz funnels. This execution-focused role involves implementing visual assets into performance-first designs, working closely with the CRO Specialist and Lead Designer. You will iterate quickly based on feedback, becoming a key player in developing new customer journeys and improving the Lead > Sale conversion rate. This is a full-time remote position reporting to the Lead Designer, with collaboration with other team members. You will need design expertise, proficiency in design and web development tools, and collaboration skills. Fella Health offers competitive compensation, comprehensive medical insurance, PTO, remote work, personal development and wellness budgets, coaching, and equipment.

Requirements

• Design expertise: 3+ years of experience designing high performing landing pages and websites for existing brands and startups (not template or concept works) and a portfolio that showcases this. Skilled in creating visually compelling and user-centric designs that effectively guide users towards desired actions
• Proficiency in design and web development tools: Strong command of design tools such as Figma, Webflow, or Adobe Creative Suite
• Webflow and No-code tools: Experience with building websites using webflow and understand front-end development and able to implement custom code
• Collaboration skills: Proven ability to work closely with Design, CRO, Product, Marketing, and Engineering teams to understand optimization goals and translate them into impactful designs
• Full funnel design perspective: Understanding of how design impacts the entire customer journey, from awareness to retention. Ability to create cohesive and persuasive experiences across touchpoints
• Attention to detail: Meticulous in ensuring design consistency, adhering to brand guidelines, and maintaining design systems across the site and various touchpoints

Responsibilities

• Design for core conversions
• Collaborate: Work closely with the design team and the CRO Specialist to understand the optimization roadmap and identify design opportunities across funnels
• Design: Create visually appealing and user-centric designs, focusing on improving page layouts, visual hierarchy, and calls to action to lift conversion rates
• Iterate: Based on test results and insights from the CRO Specialist, iterate on designs to further optimize performance and implement winning variants across the site
• Enhance design systems for testing - Develop and maintain design components and templates that facilitate efficient testing and ensure consistency across the site
• Expand design's impact on the customer journey - Collaborate with the Ore, our CRO Specialist to design optimized experiences beyond the site, including ads, email, and product flows. You'll create visually compelling and persuasive designs that influence core KPIs e.g. CAC & LTV

Preferred Qualifications

• Previous experience with CRO: Familiarity with conversion rate optimization principles and techniques. Experience designing for A/B and multivariate tests is a strong plus
• Storytelling through design: Skilled at using visual design to communicate complex ideas and guide users through narratives that drive conversions
• Adaptability: Thrives in a fast-paced environment. Able to quickly iterate on designs based on changing requirements and new insights. Experience with Shopify and able to use other no-code tools and graphic design skills are a plus

Benefits

• Compensation: $30k-$60k/yr inc equity
• Healthcare: comprehensive medical insurance (if appropriate)
• Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)
• Remote: our team is fully distributed across the world and functions fully remotely
• Personal development: budget for books, courses, coaching
• Personal wellness: budget for gym, health apps
• Coaching: free biweekly health coaching
• Equipment: Macbook & work-from-home equipment provided as needed