Website Strategy Director

Summary

Join Wpromote's Digital Experience team as their Director of Website Strategy! You will lead transformative website projects for diverse clients, leveraging your expertise in digital strategy, UI/UX research, and client services. This role requires strong strategic leadership, excellent communication, and collaboration with C-suite executives. As an independent contributor, you'll report to the VP, Digital Experience and manage 2-4 high-impact projects. Wpromote offers a supportive and inclusive work environment with a strong emphasis on work-life balance. The company boasts recognition as a Best Place to Work and offers competitive compensation and benefits.

Requirements

• 7+ years of hands-on experience as a UI/UX Designer or UI/UX Researcher, with a deep understanding of user-centered design principles
• Demonstrated ability to lead large, complex projects and manage multiple client accounts
• Strong business acumen and boardroom presence, with the ability to present and communicate effectively to C-suite stakeholders
• Proficiency in tools and platforms relevant to UI/UX design and digital project management (e.g., Figma, Sketch, CRO, User Testing, or similar)
• Strong data analysis skills, including the use of qualitative and quantitative data in supporting decision-making
• Exceptional problem-solving and critical-thinking skills, with a data-driven approach to decision-making

Responsibilities

• Lead and manage the successful delivery of large-scale digital experience projects, ensuring timelines, budgets, and quality standards are met
• Support client website strategies across a variety of business verticals and industries
• Guide clients in developing their digital website strategies for a new project, with an emphasis on user-centered design principles and marketing performance
• Interpret and articulate clients' business challenges and goals, while collaborating with design and technology teams to transform strategic insights into high-performing, user-focused website solutions that deliver measurable results
• Execute strategic analysis to solve business questions. This includes gathering information on our client's business processes, critical success factors, user personas, and peer set through interviews and research
• Build and nurture long-term relationships by understanding client needs and delivering value-driven solutions
• Identify opportunities to grow existing accounts and contribute to new business pitches by showcasing expertise in digital strategy, UI/UX, and client services
• Structure client presentations, documentation, and other collateral as needed
• Provide thought leadership on UI/UX best practices, emerging trends, and digital innovation

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!