Remote Strategy Director, Product Marketing

Summary

Join Apply Digital as a Strategy Director, Product Marketing to drive impact on our client’s Digital Experience team and spearhead the transformation of their digital presence. As a senior leader, you will oversee the launch and implementation of partnership initiatives, ensuring seamless execution and measurable impact back to the client.

Requirements

• A minimum of 10 years of experience in a Marketing / Digital Experience leadership role
• At least 3 years of experience in a consulting or agency company, specifically in a people management capacity
• Proven experience in product marketing, brand marketing, or a related field
• Possession of an MBA or Bachelor’s Degree in a related field is considered an asset
• Skilled in stakeholder and agency management, including brief writing, managing agencies, and communicating with cross-functional stakeholders
• A consumer-first mindset, with experience synthesizing key insights from user behaviour to drive engagement and performance recommendations
• Demonstrated ability to set strategy, working with SMEs to develop, deliver, and optimize marketing and product strategies
• Excellence in digital consulting, with a bias for action and meticulous attention to detail
• Strong experience in digital and customer experience strategy, research (both primary and secondary), workshop design and facilitation, and direct client interaction
• Comfortable working in hybrid and distributed teams across multiple time zones

Responsibilities

• Cultivate and maintain strong relationships with key brand partners
• Lead our client team in advancing digital product and marketing personalization strategies
• Direct the creation of consumer journeys with an emphasis on re-engagement and data enrichment
• Guide teams in employing strategic marketing frameworks for CRM, personalization, product briefs, and their execution to enhance digital experiences
• Effectively communicate the value of digital initiatives to senior stakeholders
• Provide senior-level consulting to foster client business growth and discover new opportunities
• Develop detailed strategies for digital business transformation and product experience
• Create engaging presentations and workshops to inspire clients and stakeholders
• Proactively seek new opportunities to expand existing accounts and contribute to business development pitches and strategy estimates
• Facilitate optimal team assignment on projects, considering individual development, strengths, and interests
• Mentor junior Strategy team members, supporting their career growth through dedicated coaching and planning

Benefits

• Great projects: Broaden your skills on a range of engaging projects with global brands and important work for causes we care about
• An inclusive environment: We’re truly committed to building a culture where diversity is celebrated and everyone feels welcome. So come as you are
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both