Associate Director of Web Strategy

Summary

Join the Sierra Club as an Associate Director of Web Strategy and lead a team in overseeing all web platforms, driving member growth through dynamic content and conversion strategies. You will partner with various teams to manage web projects, optimize online experiences, and ensure alignment with organizational goals. This role requires deep understanding of web technologies, content creation, and digital marketing, along with experience managing staff and vendors. The successful candidate will be a collaborative leader, data-driven decision-maker, and committed to continuous learning and improvement. The position offers a competitive salary and benefits package.

Requirements

• Deep understanding of content creation with an audience-centric and multi-channel approach
• Experience managing staff.  Demonstrated ability to be a collaborative team leader with a strong understanding of the delegation cycle
• Experience in Content Management Systems (CMS), digital analytics platforms, and other digital content publishing tools
• Direct experience managing paid search campaigns
• Stays current with industry innovations for web design and functionality
• Strong ability to craft compelling stories using text and digital assets
• Strong interpersonal and collaboration skills, and able to apply critical thinking and constructive feedback to drive toward solutions and decisions quickly
• Proven ability using analytics to inform and influence decision-making
• Knowledge of current trends in content and digital media, applying it to experiment and produce new and fluid strategies that move people to convert
• Time management and organizational skills. Ability to manage multiple projects, under deadlines, with changing priorities in a dynamic, fast-paced, environment
• Committed to evolution. You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate
• Uplifting and additive. You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go

Responsibilities

• Oversee the operation of all Sierra Club web properties and web content strategy to meet the organization’s fundraising, advocacy, brand, and communications goals
• Drive web testing and strategic planning to iterate and optimize all interactions on site, especially user acquisition/list growth and online donation forms
• Set roadmaps with internal teams and external vendors, monitor experiments, perform/oversee quality assurance for tests, and share results with other teams
• Serve as primary contact and manager for web testing vendors
• Continually monitor web platform performance and results, presenting analysis regularly and adjusting strategies to increase traffic, signups, and revenue
• Provide regular, proactive, and data-based recommendations to teams working on the website
• Serve as technical project manager for major web technology decisions and new feature development
• Gather requirements, weigh in on design and user experience, set project timelines, and coordinate teams across the organization as well as external vendors
• Coach staff across all departments - including, but not limited to, communications, digital, campaigns, chapters - on web best practices
• Serve as an expert and resource for questions around search engines, web analytics, web design, web content, user experience, and more
• Set the paid search channel strategy, build paid search campaigns as needed, optimize campaigns to further the organization’s goals, manage budgets and set revenue projections, and oversee external vendors supporting paid search
• Support the web strategy team, which includes product and content managers, in fulfilling requests from across the organization and helping web stakeholders achieve their goals
• Reviews their work and provides mentoring, training, and ongoing performance feedback
• Work collaboratively with web production and IT teams to ensure the website is supporting mission goals
• Assist in quality assurance for new features developed by these teams
• Develop strong, mission-driven content for the web while ensuring all related assets are on brand and to a high standard
• Maintain a strong collaborative relationship with the communications and digital marketing teams by providing contributions, shared strategy, and consistency of voice across channels

Preferred Qualifications

• A solid understanding of front-end web development technology, workflows, and direct experience working with web development teams
• Experience serving as a technical project manager and overseeing web features through the project development life cycle. Familiar with requirement gathering, technical specifications, and quality assurance
• Hands-on experience with Drupal, Google Analytics, Google Search Console, Convert, Jira,  and/or HotJar
• Proven ability to apply search engine optimization best practices to new and existing web content, resulting in increased organic web traffic
• Experience managing vendors, keeping all teams on schedule and on budget

Benefits

• $90,000 - $100,000 a year
• Visa sponsorship (at the discretion of the Department Head and Sierra Club People Department)