Weekend Social Media Strategist

Summary

Join BuzzFeed as a Contract Weekend Social Media Strategist and help shape how our content is distributed across social platforms, driving engagement and experimenting with new storytelling formats. You will repackage BuzzFeed’s best content in innovative ways, write engaging social copy, edit short-form video, and design visual posts. This remote, full-time position is a 3-month contract (with potential extension to one year) working Saturday-Wednesday. The ideal candidate deeply understands internet culture, celebrity news, platform trends, and digital storytelling. Competitive contract pay and a flexible work setup are offered. The role requires both strategic thinking and hands-on execution.

Requirements

• Experience managing brand social media accounts (Facebook, Instagram, TikTok, Threads, etc.)
• A strong understanding of internet culture, memes, trends, and what makes people click/share
• Copywriting skills that adapt to different tones and formats, from snappy tweets to engaging Instagram captions
• Light design and video editing skills (Canva, Photoshop, CapCut, Premiere, or similar tools)
• An experimental mindset —you love A/B testing different formats, headlines, and packaging styles
• Proven ability to work fast and independently while staying creative and strategic
• A sense of humor — you have unhinged taste in memes

Responsibilities

• Plan, package, and publish content across multiple BuzzFeed social media platforms, with a focus on engagement and brand storytelling
• Repackage content for social-first formats, including memes, carousels, text-based images, and short-form videos (e.g., Instagram Reels or TikTok snippets)
• Write attention-grabbing captions and headlines that maximize engagement while maintaining BuzzFeed’s signature voice
• Identify viral trends and cultural moments that BuzzFeed should tap into and help shape how we participate in them
• Monitor and engage with the BuzzFeed audience in comments and discussions to increase visibility and interaction
• Analyze and optimize post performance, tracking both engagement metrics (shares, saves, comments) and referral traffic
• Collaborate with editorial and social teams to ensure content is packaged effectively across different audiences

Preferred Qualifications

• Experience running A/B tests for social engagement
• Past experience in entertainment, lifestyle, or pop culture media
• Experience using AI in your workflow

Benefits

• A fast-moving, creative environment where you’ll help shape how BuzzFeed engages audiences on social media
• The opportunity to experiment with new formats and viral storytelling
• A supportive, collaborative team that values innovation and engagement-driven strategies
• Competitive contract pay and flexible work setup
• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more