Senior Paid Social Buyer

Summary

Join CTC as a Senior Paid Social Buyer and become an expert in Meta, working closely with clients to build successful campaigns. Analyze historical data, identify trends, and use this information to guide clients and the team. Make data-informed decisions on targeting, messaging, and campaign optimization. Conduct multivariate tests to determine the best-performing creative and target audiences. Establish trusting relationships with clients and provide weekly updates. Take ownership of finding solutions when campaigns don't meet expectations. Continuously adapt strategies based on statistical outcomes and be an early adopter of new technologies.

Requirements

• 2-4 years of paid media experience managing budgets of $350,000+
• Proficiency in Google Sheets
• Ability to forecast budgets based on historical data & client goals
• Must have a unique combination of humility (willing to do the dirty work) and ambition (vision for what your future holds)
• We value your time, but as an agency sometimes you may be required to work on weekends or after hours
• Exceptional written and verbal communication skills
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail
• Ability to complete short-term and long-term goals in a proper manner
• An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions
• A desire to take risks - but only after carefully examining the calculus and determining that your chosen course of action is most effective

Responsibilities

• Work closely with clients as their lead media strategist or, on larger accounts, in collaboration with a broader Growth Team
• Analyze historical data, identify trends, and then use that information to guide your clients and team to build successful campaigns
• Make data-informed bets on targeting, messaging, and optimizing campaigns to create the best possible outcome for your clients
• Conduct multivariate tests to determine the best-performing creative and target audiences to will scale client accounts, and take ownership of finding solutions when a bet does not go as planned
• Establish trusting relationships and providing weekly updates to clients, as their primary point of contact
• You’re willing to learn, and you stay on the frontier of marketing strategy & technology
• In an ever-changing digital marketing landscape, you constantly adapt and evolve
• As our Sr. PSoB, you combine data analysis and feedback from clients to develop strategic plans
• You make tactical recommendations for targeting, messaging, and optimizing campaigns to meet KPIs
• Sr. PSoBs continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcomes for their clients
• You also conduct multivariate tests to determine the best-performing creative and target audiences for your campaigns
• You incessantly investigate account performance and constantly adapt strategies based on statistical outcomes in your accounts
• When it’s time to pivot you are among the first early adopters
• You share early insights and encourage the team by helping to lead the way
• You’re an outside-the-box thinker
• Creative problems take creative solutions
• You rack your brain to find the hidden solution in the rough
• Using data from previous campaigns to guide your decision-making, you write compelling direct-response advertising copy, build out campaigns in Facebook Ads Manager, and, ensure all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts
• Attention to detail, proactive problem-solving, and data-driven decision-making are all essential characteristics in becoming a best-in-class media buyer at CTC
• You are a problem solver and know how to take the lead in situations that present any obstacle to execution
• You’re accountable, responsible, and determined
• KPIs are your bread and butter and Google Sheets is your jam
• You look to your goals as a foam wall to tear down, and you take great pride in giving it your all
• We value the mantra of “Count on Me” meaning that you can see things through to the end!
• As a Sr. PSoB, you work closely with members of your growth team and other members of CTC to project a monthly account budget plan for each account in relation to account goals agreed upon by you and your team leader
• You are a champion of communication, giving and receiving feedback in a timely manner, while making sure everybody on your team has clarity on campaign performance and creative testing results
• With your experience and learnings, we look to you to ensure that you’re constantly backing your ideas and opinions with data and bringing that forward for the rest of our team to learn from
• As a Sr. PSoB, you are set to a high standard, and as a model buyer that continues to soak in new information as well as share it to help elevate non-Sr buyers on our team as a whole
• People know that if you are involved, it will get done
• Monitoring active campaigns and adjusting budgets and strategy to ensure the best results possible for our clients
• Implementing tests in your accounts in an effort to beat your best-performing campaigns
• Pulling and Sorting data tables from previous campaigns to guide our creative teams on the best-performing creative elements to use in newer ads
• Assisting with accounts of non-Sr. media buyers to guide them through any helpful tips you might have
• Reporting data kindly and clearly to leadership and clients
• Ownership of Ad Accounts
• Actively running up to 6 clients without regular assistance from other buyers
• Accurate Reporting And Projecting Spend/Revenue
• You’ve learned the ropes and you should be able to accurately project a client’s Facebook spend/ROAS
• Assisting Wherever Possible
• As a Sr. Paid Buyer, you’re expected to share your knowledge with any who need it, Assisting accounts and starting palms down to help wherever you can

Preferred Qualifications

Skilled in ASANA or relevant project management software

Benefits

• $75,000 - $85,000 base salary, annually
• Bonus Structure | 10% of base salary
• 401K | program with a 3% company match (post 90 days employment)
• TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually