Senior Paid Social Buyer

Summary

Join CTC as a Senior Paid Social Buyer and become a Meta expert, working closely with clients to develop and optimize successful social media campaigns. You will analyze data, identify trends, and make data-informed decisions regarding targeting, messaging, and campaign optimization. Responsibilities include building trusting client relationships, providing regular updates, and conducting multivariate tests to improve campaign performance. You will also be responsible for budget management and collaborating with the growth team. This role requires strong analytical skills, experience in paid media, and proficiency in relevant tools. CTC offers a competitive salary, bonus structure, and comprehensive benefits package.

Requirements

• 2-4 years of paid media experience managing budgets of $350,000+
• Proficiency in Google Sheets
• Ability to forecast budgets based on historical data & client goals
• Must have a unique combination of humility (willing to do the dirty work) and ambition (vision for what your future holds)
• Exceptional written and verbal communication skills
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail
• Ability to complete short-term and long-term goals in a proper manner
• An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions
• A desire to take risks - but only after carefully examining the calculus and determining that your chosen course of action is most effective

Responsibilities

• Analyze historical data, identify trends, and use that information to guide your clients and team to build successful campaigns
• Make data-informed bets on targeting, messaging, and optimizing campaigns to create the best possible outcome for your clients
• Conduct multivariate tests to determine the best-performing creative and target audiences to scale client accounts
• Take ownership of finding solutions when a bet does not go as planned
• Establish trusting relationships and provide weekly updates to clients, as their primary point of contact
• Combine data analysis and feedback from clients to develop strategic plans
• Make tactical recommendations for targeting, messaging, and optimizing campaigns to meet KPIs
• Continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcomes for their clients
• Conduct multivariate tests to determine the best-performing creative and target audiences for your campaigns
• Incessantly investigate account performance and constantly adapt strategies based on statistical outcomes in your accounts
• Share early insights and encourage the team by helping to lead the way
• Write compelling direct-response advertising copy, build out campaigns in Facebook Ads Manager, and ensure all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts
• Work closely with members of your growth team and other members of CTC to project a monthly account budget plan for each account in relation to account goals agreed upon by you and your team leader
• Champion communication, giving and receiving feedback in a timely manner, while making sure everybody on your team has clarity on campaign performance and creative testing results
• Constantly back your ideas and opinions with data and bring that forward for the rest of our team to learn from
• Monitor active campaigns and adjust budgets and strategy to ensure the best results possible for our clients
• Implement tests in your accounts in an effort to beat your best-performing campaigns
• Pull and sort data tables from previous campaigns to guide our creative teams on the best-performing creative elements to use in newer ads
• Assist with accounts of non-Sr. media buyers to guide them through any helpful tips you might have
• Report data kindly and clearly to leadership and clients

Preferred Qualifications

Skilled in ASANA or relevant project management software

Benefits

• $70,000 - $85,000 base salary, annually
• Bonus Structure | 10% of base salary
• 401K | program with a 3% company match (post 90 days employment)
• TIME OFF | Flexible Time Off policy
• MEDICAL | Full health, dental, and vision benefits
• WELLNESS | A wellness reimbursement program