ABM & Events Marketing Manager

Summary

Join Tecton, a leading feature platform company, as their Integrated Campaigns & Events Marketing Manager. You will spearhead high-impact events, webinars, and integrated campaigns, collaborating closely with sales, product marketing, and growth teams. This role demands planning and executing in-person and virtual events, managing campaign logistics, and reporting on key metrics. Success requires proven experience in B2B event or campaign marketing, strong cross-functional collaboration skills, and proficiency with various marketing tools. Tecton offers a competitive salary, equity, and comprehensive benefits, including medical, dental, vision, life insurance, 401K, flexible paid time off, and paid holidays. The company embraces a remote-friendly hybrid work policy.

Requirements

• 3–5 years of experience in B2B event or campaign marketing, ideally at a high-growth SaaS company
• Proven ability to plan and execute events that deliver measurable results (leads, pipeline, ROI)
• Experience running integrated marketing programs across multiple channels (e.g., events, email, paid, webinars)
• Strong cross-functional collaborator—able to work closely with sales, product marketing, and ops
• Hands-on experience with tools like HubSpot, Salesforce, Goldcast (or other webinar platforms), and project management tools like Asana or Notion
• Highly organized, detail-oriented, and motivated to drive real business outcomes

Responsibilities

• Plan and execute in-person events such as executive dinners, third-party conferences, and field meetups (8–12 per year)
• Own and run 1–2 webinars or virtual events per month in partnership with Product Marketing and Sales
• Lead execution of integrated campaigns across events, paid media, email, and outbound, tightly aligned to our Target Account List (TAL)
• Manage campaign logistics, tools, and timelines across vendors, stakeholders, and internal teams
• Partner closely with SDRs and AEs to ensure strong event follow-up and consistent messaging across channels
• Report on MQLs, TAL engagement, and pipeline influence; extract insights and drive improvements over time

Benefits

• Medical
• Dental
• Vision
• Life
• 401(K)
• Flexible paid time off
• 10 paid holidays each calendar year
• Sick time
• Leave of absence as per the FMLA and other relevant leave laws