Field Marketing And Abm Manager

Summary

Join DigiCert as a Field Marketing and ABM Manager for the North America Central region, focusing on Enterprise and Corporate Segments. You will be instrumental in developing and executing ABM and overall marketing strategies aligned with regional business objectives. This role requires close collaboration with the field sales organization, leveraging local customer insights. The ideal candidate is a data-driven marketing professional with experience in software companies, capable of driving scalable, integrated marketing campaigns. Responsibilities include managing field marketing campaigns, providing strategic planning to sales, executing ABM strategies, and managing multi-channel marketing programs. Success will be measured by key business metrics such as engagement KPIs, qualified demand generation, and revenue.

Requirements

• Bachelor’s degree
• 7+ years of experience in a regional field marketing role, ideally supporting a direct, enterprise sales force in the technology industry
• A strategic thinker with meticulous attention to detail; the ability to understand the overall business and marketing strategy, translate that into an acquisition strategy and manage execution
• An understanding of marketing channel experience—both traditional and new digital models including predictive techniques
• A proven ability in building and executing marketing plans and communications programs
• Excellent collaboration skills and ability to interface with all levels in a Sales organization including sales reps and senior leadership; and the ability to influence and motivate ecosystem
• Exceptional written and verbal communication skills
• Ability to prioritize and manage various projects based on current business requirements and landscape. Excellent organizational and time management skills
• Ability to flourish in an extremely fast-paced, high-growth environment
• High degree of personal drive and able to pursue own intuition and vision
• Exceptional track record as a team player with a willingness to be a leader in their region

Responsibilities

• Manage and deliver field marketing campaigns encompassing demand generation activities, local events, partner relations, and sales enablement initiatives, ensuring messaging and branding alignment across assigned regions
• Provide strategic planning insight to Sales on appropriate marketing activities for various sales cycle stages: lead generation, opportunity creation and deal movement, and deal close
• Execute an ABM strategy by acquiring and expanding into top regional and national accounts for each product line
• Manage multi-channel marketing programs integrating online and offline activities, including regional events, social media, content, email, direct mail, paid advertising, and PR
• Create regional marketing plans, budget and performance reports, and track progress. Communicate marketing efforts through sales team calls and Marketing QBRs
• Own the entire process of event program execution, including venue selection, contract negotiation, speaker acquisition, management, tradeshow logistics and booth attendance, webinar setup, list pulls, email blasts, budget reconciliation, list uploads, e-marketing systems management, etc
• Exceed key business metrics including engagement KPIs, qualified demand generation, bookings revenue, and product adoption. Analyze regional audiences, determining a nuanced strategy for each product, market segment, customer, influencer, and other strategic relationships in assigned regions
• Collaborate with the DigiCert Campaigns and Marketing Operations teams for all metrics from the top of the funnel to closed/won: including but not limited to lead scoring, nurturing, hand off to SDR’s, signal analysis and /DigiCert response, velocity in funnel metrics, conversion metrics

Preferred Qualifications

• ABM experience
• Preferred location: NA Central (remote)
• 30% Travel

Benefits

• Generous time off policies
• Top shelf benefits
• Education, wellness and lifestyle support