ABM Manager

Summary

Join Fingerprint's growing Demand Generation team as a strategic and collaborative Account-Based Marketing (ABM) Manager. You will own and scale 1:few ABM programs, driving multi-channel campaigns in partnership with other teams. This role offers a unique opportunity to evolve Fingerprint’s go-to-market strategy, bringing creativity and precision to enterprise account engagement. You will design, launch, and manage ABM campaigns, collaborate on outreach strategies, develop tailored content, and optimize the ABM strategy. You will also lead persona segmentation, oversee landing pages, develop success metrics, and support targeted 1:1 ABM efforts. The ideal candidate will have 4+ years of experience in Demand Generation or ABM in a SaaS or high-growth tech environment and a proven track record of success.

Requirements

• 4+ years in Demand Generation or ABM , ideally in a SaaS or high-growth tech environment
• Proven experience executing enterprise-scale ABM campaigns using platforms like LinkedIn, Meta (Facebook/Instagram), and direct mail tools
• Strong collaboration skills with BDR or sales teams to align on outreach strategies and optimize performance
• Hands-on experience with A/B testing , data analysis, and conversion rate optimization (CRO)
• Strong understanding of buyer journeys , persona development, and segmentation tactics
• Experience creating and optimizing landing pages and creative assets with tools like Framer
• Familiarity with Hubspot , Metadata , or similar ABM and marketing automation tools
• A strategic mindset with the ability to measure and report on campaign impact and pipeline contribution
• Excellent copywriting and storytelling skills

Responsibilities

• Design, launch, and manage multi-channel ABM campaigns across paid media, direct mail, email, and BDR outreach
• Collaborate with the BDR team on account-triggered outreach strategies, ensuring alignment on messaging and timing
• Partner with product marketing and content to develop tailored content for key personas and industries
• Scale and optimize our 1:few ABM strategy across high-priority segments and use cases
• Build and manage experimentation programs to drive engagement, qualified pipeline, and conversion
• Lead persona segmentation and journey mapping to refine outreach and content personalization
• Oversee ABM landing pages , driving continuous optimization for conversion
• Develop and report on ABM success metrics , sharing insights through dashboards and monthly write-ups
• Support targeted 1:1 ABM efforts and collaborate cross-functionally with growth and design
• Explore and implement product-qualified ABM strategies to align with our product-led growth motion

Preferred Qualifications

• Experience with product-qualified ABM and product-led growth motions
• Basic understanding of API products , device intelligence , or fraud prevention