Field Marketing Manager

Summary

Join Prismic, a fast-growing Headless Website Builder company, as their experienced Field Marketing Manager. You will build and scale the field marketing program, developing and executing strategies to drive pipeline and shape market perception. This role requires cross-functional collaboration with sales, growth marketing, product marketing, and leadership teams. You will lead demand generation, manage budgets, build integrated campaigns, and develop thought leadership strategies. The position involves planning and executing events, setting KPIs, and utilizing a modern MarTech stack. This is a remote position based anywhere in Europe with some travel required.

Requirements

• Degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in B2B marketing with at least 3 years in field marketing, and a proven track record of building pipeline
• Experience with both owned events (conferences, webinars) and third-party events (trade shows, industry conferences)
• Demonstrate deep understanding of B2B sales cycles and buying processes
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously
• Exceptional written and verbal communication skills in English
• Excel at cross-functional collaboration, stakeholder management and working with external vendors
• Willingness to travel internationally for events

Responsibilities

• Lead demand generation efforts that drive high-quality MQLs, strong funnel conversion, and real pipeline impact
• Manage the field marketing budget across regions and programs, making sure investments deliver impact
• Build integrated campaigns that combine digital, field, and ABM tactics to engage high-value accounts
• Plan and execute market-specific thought leadership and content strategies that speak directly to key segments and buyer personas
• Identify and secure high-impact visibility opportunities for internal thought leaders, including speaking opps at key industry events, podcast interviews and media contributions
• Partner closely with revenue leaders and cross-functional teams to align programs with account strategies, business goals, and growth targets
• Lead the strategy and execution for both owned and third-party events to build engagement, pipeline, and brand visibility; and integrate them into multi-touch campaigns that extend across the funnel
• Set clear KPIs for all programs and use data to drive continuous improvement and smarter decision-making
• Apply AI and a modern MarTech stack to run smarter field and digital campaigns, streamline execution, and keep Prismic ahead in a fast-moving market

Preferred Qualifications

• Experience marketing products to marketers or developers is a plus, preferably in SaaS or AI
• English is required, additional languages are a plus but not mandatory (French or German)

Benefits

• Macbook: get top-notch tech to work with
• Home office budget: set up your ideal workspace
• International share-out, an opportunity to discuss current affairs and compare life in your respective countries, and escape from your usual bubble. Sessions are led by a public speaking expert
• Yoga classes: online and onsite, 3x a week
• Yearly company gatherings to take a break from the routine and give you the chance to meet the international teams!