Senior Campaign Manager

Summary

Join Recast Software as a Senior Campaign Manager to lead the execution of integrated marketing campaigns for the Application Workspace product line. You will translate the strategic vision into impactful campaigns across various channels, driving pipeline and customer engagement. Responsibilities include planning and executing multi-channel campaigns, collaborating with cross-functional teams, and measuring campaign performance. The ideal candidate possesses 6+ years of B2B marketing experience with a proven track record in campaign planning and execution. A strong understanding of email marketing, webinars, digital channels, and ABM is essential. This hands-on role requires excellent project management skills, a creative mindset, and a collaborative spirit.

Requirements

• 6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation
• Proven success planning and executing full-funnel marketing campaigns
• Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM)
• Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.)
• Highly organized with excellent project management skills and attention to detail
• Creative thinker with a collaborative mindset and a bias for action
• Experience with a B2B SaaS company

Responsibilities

• Own and execute multi-channel campaigns for the Application Workspace product line—from initial planning to final reporting
• Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events
• Collaborate with the Growth Marketing team to drive pipeline through targeted programs and nurture journeys
• Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value
• Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets
• Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff
• Measure and optimize campaign performance using data and insights to drive continuous improvement
• Manage timelines, deliverables, and stakeholders across multiple projects simultaneously

Preferred Qualifications

• Experience in IT, cybersecurity, or enterprise software
• Experience with Marketo
• Experience with SalesForce
• Experience with paid and digital campaigns
• Experience with field marketing
• Experience with partner sales and related marketing

Benefits

• Medical, dental, and vision
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave