Account Based Marketing Manager

Summary

Join Fivetran's Account Based Marketing (ABM) team as a seasoned Account Based Marketing Manager and play a pivotal role in driving pipeline acceleration, account expansion, and engagement for our largest, most strategic accounts. Partner with sales, business development, and marketing teams to develop and execute data-driven ABM campaigns. This full-time position, based in Denver or Oakland (preferred) or remotely in the US, requires 3+ years of B2B marketing experience with a strong ABM focus. You will leverage marketing automation tools, manage personalized content distribution, analyze campaign performance, and stay updated on ABM trends. Fivetran offers competitive compensation, benefits including 100% employer-paid medical insurance, generous PTO, RSU stock grants, and professional development opportunities.

Requirements

• 3+ years of experience in B2B marketing, preferably with a strong focus on ABM
• Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns
• In-depth knowledge of the ABM methodology and best practices
• Strong understanding of buyer personas, journey mapping, and account-based orchestration
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with a knack for translating data insights into actionable marketing strategies

Responsibilities

• Partner with sales to prioritize high-value enterprise target accounts
• Develop account plans that outline key decision-makers, buying committee dynamics, and specific business challenges
• Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey
• Collaborate with marketing operations to leverage marketing automation tools and technologies for personalized outreach
• Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts
• Create targeted 1:1 and 1:few ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline within our top customer and prospect accounts
• Collaborate with the regional marketing team to orchestrate impactful 1:1 & 1:few events to foster deeper relationships with key decision-makers
• Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement
• Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth
• Stay up-to-date on the latest ABM trends and best practices

Preferred Qualifications

Demandbase Certification

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents