Account Director

Summary

Join Lamark Media, a leading digital marketing firm, as an Account Director. You will drive client strategy, oversee account growth, and manage a portfolio of existing clients. This role demands establishing and leading client sessions, defining marketing initiatives, and ensuring high-quality campaigns. You will identify growth opportunities, build strong client relationships, and develop strategic account plans. A deep understanding of digital, creative, and content strategies is crucial. The position requires 5+ years of experience in account management and client service, preferably with agency-side experience.

Requirements

• 5+ years of professional experience of account management and client service experience, with agency-side experience preferred
• Foundational Knowledge of Digital Marketing: Basic understanding of how Lead Generation and Ecommerce campaigns work, especially campaigns utilizing such digital marketing channels as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle
• Cross-Functional Collaboration: Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns
• Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner
• Attention to Detail: Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time

Responsibilities

• Establish, attend, and lead regular client sessions, including the involvement of cross-agency teams
• Demonstrate knowledge of digital, media, content, creative, and strategy
• Define strategic and marketing initiatives to advance the client’s brands and business with annual goals of 20% organic growth
• Establish and maintain an understanding of the client’s business and category
• Identify and capture new growth opportunities and anticipate or listen for client needs
• Understand and work within the monthly hours’ budget for each client
• Define and ensure delivery on client scope of work both internally and externally
• Monitor client project progress and performance delivery
• Understand and ensure all client KPIs are documented and delivered upon
• Facilitate all client-facing work-product (presentations, documents, and creative work) while making improvement recommendations
• Draft creative brief(s), then gain team and client buy-in
• Draft campaign briefs for new campaigns
• Prepare presentations, including quarterly business reviews and new project pitches, and other background materials needed for regular client meetings; solicit appropriate input from peers and leadership as needed
• Understand what motivates your client personally, professionally, and institutionally
• Own client relationships, work to contribute strategic value beyond day-to-day campaign tactics and drive the strategic communications roadmap for clients
• Identify opportunities for growth and expansion of the relationship
• Develop account plans and work with internal teams to deliver those plans
• In combination with others, consistently cultivate a portfolio of new business efforts
• Educate clients on new offerings and trends that could impact their business
• Oversee client-specific projects, in coordination with Coordinator and Account Management, timelines and project deliverables for relevant designated book of business
• Provide key insight and direction to drive the quality and performance of the project and client portfolio supported
• Manage project and client profitability
• Ensure coordination of client/agency team meetings, including project kick-off meetings and periodic update meetings with the client
• Submit proposals, suggested concepts, and estimated budgets to client for approval
• Help to coordinate and participate in all internal client-related meetings, keeping on top of client's projects and current status; responsible for related internal follow-up
• Work closely with internal departments to monitor and direct as necessary the day-to-day project flow; provide clear and timely direction to all other agency departments: team meetings, creative briefs, task/status reports, planning documents, or similar communication vehicles
• Conduct competitive intelligence research
• Support billing and financial reconciliation activities, including monthly revenue recognition and projection
• Maintain internal client files on company network and update information sharing archive

Preferred Qualifications

• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA)
• Analytics & Reporting: Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns
• Campaign Performance Analysis: Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics
• Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity
• Proven experience with any project management software (ex: Adobe Workfront), with willingness to learn Lamark’s system and related programs

Benefits

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences