Account Director

Summary

Join VERB, a digital marketing agency in Halifax, as an Account Director, acting as the key liaison between high-profile clients and the agency. You will independently manage client relationships and projects, offering solutions, identifying growth opportunities, and ensuring deliverables align with client needs. Responsibilities include strategic recommendations, resource planning, budget management, and fostering positive client relationships. You will also mentor team members, champion positive morale, and identify process improvements. The role requires 5+ years of relevant experience, post-secondary education, and demonstrated presentation skills. A strong understanding of digital marketing and web development is essential.

Requirements

• 5+ years of relevant experience
• Post-secondary education in marketing, advertising, business, communications, public relations, or equivalent experience
• Demonstrated ability to clearly and confidently present to clients and internal management
• Experience managing multiple, simultaneous, projects involving cross functional teams with budget, schedule, and resourcing constraints
• Have a general understanding of process and steps involved with
• Website design and development
• UX testing and reporting
• Analytics Measurement Plans and Audits (GA and SEO)
• Creative campaign concept development and production, including video and audio production
• Paid Media client onboarding and reporting
• Social Media onboarding and reporting
• Editorial calendar research and development
• Building a marketing plan
• Crisis planning and issues management for digital channels
• Previous experience successfully managing large-scale and complex projects with an ability to strategize for high-profile client portfolios
• A strong understanding of digital marketing, web development technologies and the design lifecycle
• Ability to mentor team members, ensuring to be responsive to questions and support career development
• Must be comfortable working outside of regular work hours with hours sometimes extending beyond a regular work week
• Strong attention to detail
• Excellent written and verbal communication
• Highly organized with the ability to function in a fast-paced business environment

Responsibilities

• Independently manage client relationships and projects, proactively offering sound solutions to issues
• Identify and echo clients’ business needs, ensuring that every product and deliverable is aligned and reflective of their needs
• Identify opportunities to grow accounts by proposing and introducing new solutions and services based on your clients’ needs
• Maintain a working knowledge of client brand standards and assets
• Make strategic and proactive recommendations to clients, ensuring proper resource planning to meet deadlines
• Foster and nurture a positive relationship with clients, both internal and external, through frequent, professional, and strategic communication
• Be responsible for the overall project timeline, with the support of Account Coordinators and Project Managers
• Be responsible for overall project budgets and work to find efficiencies and keep projects within scope
• Uphold day to day expectations for general project management (ensuring daily stand ups, Jira follow up, testing when required, etc.)
• Keep senior management informed of project progress, ensuring that potential issues affecting client services and projects are communicated early and resolved
• Collaborate with all relevant VERB departments, engaging subject matter experts on projects and new initiatives
• Provide mentorship and leadership to Accounts team members, including assisting with onboarding as required
• Own the final quality control for all client-facing deliverables
• Identify process improvements within the organization and work with senior management to develop and implement improvements across projects
• Be a champion for positive employee morale by encouraging and energizing the wider VERB team

Benefits

• 80% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
• A healthy living account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs
• Vacation time available on day one (not to mention an extra bonus week during the holidays)
• An annual travel credit (for non-work related travel)
• Free office snacks and drinks to keep you energized when you’re around