Account Director

Summary

Join Power Digital as an Account Director and lead integrated marketing campaigns for B2B clients. You will leverage AI technologies, utilize Power Digital's Nova ecosystem, and build strong client relationships. Responsibilities include developing marketing strategies, utilizing data-driven insights, and ensuring client retention. You will also coach and develop account teams, manage a diverse client portfolio, and contribute to service expansions. This role requires a Bachelor's degree, 8+ years of digital marketing experience, and proven success in client services. The ideal candidate will possess strong leadership skills, a data-driven approach, and a passion for problem-solving.

Requirements

• Bachelor's Degree in Marketing, Communication or related discipline
• 8+ years digital marketing experience in strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
• Proven track record of delivering high customer satisfaction scores
• Extensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot)
• Experience speaking to business-level metrics such as LTV:CAC, MER, etc
• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
• Ability to quickly build rapport and develop relationships with executive-level points of contact
• Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
• Entrepreneurial spirit with a passion for for problem-solving, continued learning, and personal development

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities
• Marketing Strategy: Guides the account team with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in media planning, including the connection of a client’s product, audience and media
• Data-driven Insights: Leverages data and analytics to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy, decisions and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
• Client Retention: Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships
• Client Portfolio: Manages a diverse set of clients totaling a minimum of $175K in monthly recurring revenue
• Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to account team members to up-level existing client services
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives