Account Lead

Summary

Join Later as an Account Lead, Client Services and play a pivotal role in shaping and executing integrated influencer marketing strategies for clients. Oversee client communications, manage influencer marketing campaigns, and ensure alignment with brand objectives. Lead the strategic direction of influencer marketing programs, including identifying and managing influencers. Collaborate with cross-functional teams for seamless execution. Ensure compliance with regulations and monitor campaign performance, providing actionable insights. Stay informed on social media trends and mentor team members. Contribute to business development efforts by assisting in RFP responses and identifying up- and cross-selling opportunities.

Requirements

• Proven track record in managing influencer marketing campaigns and executing social media strategies that drive brand awareness and engagement
• Includes strong negotiations and contract management skills
• Understanding of regulations related to social media and influencer marketing in relevant industries
• Ability to navigate regulatory requirements (FTC, platform, industry verticals, client and organizational) while executing creative campaigns
• Data-driven mindset with ability to analyze campaign performance data, track KPIs, and provide insights to improve ongoing strategies
• Strong people management skills, including coaching, performance reviews, and day-to-day team oversight
• Must have past management experience
• Ability to manage multiple priorities in a fast-paced, dynamic environment
• Strong organizational skills and adaptable to changing client needs and campaign requirements
• Excellent communication, leadership, and collaboration skills
• Ability to assume responsibility and exercise good judgment when making decisions within the scope of the position while mentoring and supporting team members to ensure smooth campaign execution

Responsibilities

• Support the development of influencer strategies for clients, ensuring campaigns align with client goals and brand objectives to drive long-term value for clients and company
• Oversee campaign execution to ensure high-quality delivery while serving as a resource to address issues or concerns
• Oversee client communications to ensure strategic alignment and maintain strong relationships to understand business goals and objectives
• Provide guidance to Account Manager(s) on client interactions to ensure client expectations are met
• Oversee multiple influencer campaigns from conception through execution and reporting
• Manage budgets, timelines, and resources, and ensure that campaigns are delivered on time and within scope
• Lead the strategic direction of influencer marketing programs, including identifying, vetting, and managing relationships with relevant influencers
• Ensure influencer content is creative, compliant, and aligned with brand objectives
• Work closely with Social, Strategy, Marketing, Creator Success, Sales, Product and Paid Media teams to ensure seamless execution and delivery
• Support team efforts to maximize campaign impact
• Ensure full compliance with relevant industry regulations across all social media and influencer activities
• Implement and maintain robust organizational processes to guarantee adherence to regulatory guidelines
• Proactively address and resolve any regulatory concerns that may arise during campaign execution
• Oversee and manage compliance-related projects to ensure timely and accurate execution, demonstrating meticulous attention to detail in monitoring, documenting, and reporting compliance efforts
• Monitor campaign performance and track key metrics
• Provide actionable insights to optimize strategies based on data, and report progress to both internal stakeholders and clients as needed
• Stay informed on emerging social media trends, platforms, and technologies
• Encourage the application of new strategies to enhance campaign performance and client results
• Manage and mentor direct reports, ensuring they have the support and guidance needed to succeed in their roles
• Foster a positive, collaborative team environment and help junior team members grow professionally
• Contribute to business development efforts by assisting in RFP responses
• Identify opportunities within existing client relationships to up- and cross-sell, and continue to drive success across key accounts

Benefits

Salary Range: $105,000 - $110,000 + Bonus