Summary
Join Instacart's Advertiser Success Team as an experienced Account Manager to drive high-value performance results for Instacart's ad products. Collaborate with the Sales Team to build strong CPG relationships and serve as the main point of contact for pre- and post-sale activities. Develop and present media plans, provide weekly performance reports with optimizations, and lead cadence calls to share insights. Proactively identify upsell opportunities and partner with cross-functional teams. This remote role requires a minimum of 3 years of experience and a bachelor's degree. Instacart offers competitive compensation and benefits, including equity grants.
Requirements
- Undergraduate college degree (BA/BS) required
- 3+ years of similar work experience
- Proven track record of building strong customer relationships
- Knowledge of paid search, display, account management, ad serving, CPG or e-commerce
- Ability to work independently, manage multiple priorities and take initiative in a high paced environment
- Succeeds in an external facing role, confidently communicates with advertisers and key stakeholders
- High attention to detail, exceptional organizational skills and creative problem solver
Responsibilities
- Collaborate with the Sales Team to build trusted CPG relationships
- Serve as the main point of contact for all pre and post sale activities including media planning, campaign reporting, optimization and performance
- Create media plans matching partner goals and provide ad product offerings to partners
- Provide weekly reports to advertisers with sound optimizations to improve campaign performance and achieve advertisers’ KPI
- Lead CPG cadence calls to present campaign and category insights with a data driven approach; use data to tell stories to show impact of ad campaigns
- Present compelling category and advertiser specific business trends and insights
- Proactively pitch cross-sell and upsell opportunities to advertisers
- Be a partner advocate during pilots and internal cross functional feedback sessions
- Compile campaign wrap reports owing follow up and actionable takeaways
- Partner with cross functional teams and spearhead the creation of the Quarterly Business Review; present campaign insights to CPG advertisers with an analytical mindset
- Develop a deep understanding of Instacart’s evolving full funnel advertising suite and strategy
- Actively participates in gap to goal planning and manages quota over multiple business units
Preferred Qualifications
- BA/BS degree in business, advertising, commerce, digital marketing or related field is preferred
- Comfortable using Salesforce to track and optimize impact
- Comfortable pulling data from Tableau, and Mode
- Comfortable analyzing data with the ability to interpret and tell a story in a client-facing role
Benefits
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work
- This role is remote
- This role is eligible for a new hire equity grant as well as annual refresh grants
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