Summary
Join Power Digital, a tech-enabled growth firm, as a B2B Account Manager. You will be responsible for managing client relationships, developing and executing marketing strategies across various channels, and leading cross-functional teams. Leveraging data-driven insights, you will optimize marketing campaigns and ensure client satisfaction. This role requires 3-5 years of digital marketing experience, proficiency in various marketing platforms, and strong analytical skills. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits, and ample opportunities for professional development.
Requirements
- Bachelor's Degree in Marketing, Communication or related discipline
- 3-5 years digital marketing experience. Preferred experience executing cross-channel plans
- Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
- Extensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot)
- Experience speaking to business-level metrics such as LTV:CAC, MER, etc
- Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
- Ability to quickly build rapport and develop relationships with executive-level points of contact
- Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
- Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
- Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth
Responsibilities
- Establish a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
- Lead the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrate proficiency in cross-channel media planning and testing roadmaps, including the connection of a clientβs product, audience and media
- Leverage data and analytics, such as first-party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translate learnings into clear and concise reporting with actionable next steps
- Use overlapping datasets to find the truth and make better marketing decisions; Prioritize business metrics to guide strategy and budgets; Leverage platform or attribution metrics to inform tactical daily optimizations; Use incrementality to validate when needed
- Lead by example and practices servant leadership; Deliver timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
- Lead the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Review and analyze client contracts on a regular basis to ensure goals are on target
- Work with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships
- Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Benefits
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
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