Account-Based Marketing Manager

Summary

Join Chronosphere, a leading observability platform, as a data-driven ABM Manager. You will design and implement ABM and demand generation strategies to reach specific accounts, creating new sales pipelines and expanding existing opportunities. This role involves planning and executing full-funnel campaigns, collaborating with sales and marketing teams, and developing personalized experiences for targeted accounts. The ideal candidate is detail-oriented, data-driven, and experienced in ABM campaigns across various channels. You will track campaign metrics, report on impact, and apply an experimentation mindset to optimize results. This remote US-based position reports to the Director of Revenue Marketing.

Requirements

• 7+ yrs of Marketing experience, with 4+ years of experience managing ABM for B2B SaaS with technical audiences and complex Enterprise/Strategic sales cycles
• Experience working in fast-paced start up environments with ambiguity and change
• Experience developing and executing integrated multi-channel marketing campaigns using digital tactics, events, webinars, emails and content creation
• Experience managing multiple marketing programs and account teams simultaneously
• Proficiency with marketing automation and CRM tools like Marketo and Salesforce
• Experience building a full-funnel search, display, and social campaign
• Strong skills in paid social and LinkedIn campaign management
• Excellent verbal and written communication skills, the and ability to present to different audiences (Executives, Sales, Customer Success, etc.). Strong interpersonal skills are a must
• A strong analytical and data-driven mindset, with the ability to derive insights from complex datasets and translate them into actionable strategies

Responsibilities

• Create and execute multi-touch account-based marketing plans that focus on demand generation and pipeline acceleration within our most strategic accounts, including 1:1, 1:few and one:many programs to help achieve sales revenue goals
• Partner closely with BDRs, Sales RVPs and AEs on a core set of strategic accounts, ensuring complete alignment and maintaining shared goals and outcomes
• Develop nurture strategy and framework in collaboration with Marketing Operations and other parts of the marketing team
• Research specific industry sectors, organizations, and personas to produce targeted materials and messaging, including customized collateral to support the sales teams across the entire sales cycle
• Develop and maintain an ongoing dialogue with the targeted buying groups through personalized experiences across the buyer journey
• Partner with Product Marketing and Content Marketing teams to develop story arcs, buyer journey aligned content plans, and key messaging
• Plan and execute small scale events (lunch learns, roundtables, meetups, hackathons, breakfast meetings or webinars) for targeted accounts
• Track ABM account engagement metrics and report on the impact of marketing campaigns to support overall account and business goals
• Partner with Customer Lifecycle Marketing to ensure a smooth handoff from prospect to customer, sharing knowledge and best practices for each account
• Apply an experimentation mindset to ABM campaigns to drive, test, learn and optimize

Benefits

• Health Insurance Coverage
• Flexible Time Off
• Competitive Salary
• Stock Options