Account-Based Marketing Manager

Summary

Join Cytora as a US Demand Generation Manager and lead digital campaigns, coordinate external agencies, and create high-quality customer events while reporting directly to the VP of Marketing.

Requirements

• Experience running multiple types of events, both small and large
• Demonstrative experience in running multiple different types of campaigns (digital campaigns are a must)
• Experience in B2B enterprise SaaS company (insurance industry background is a big plus)
• Out of the box thinking, experience of creating and executing innovative and creative campaigns
• Team player with a strong, proactive attitude, willing to wear multiple hats
• Passion for marketing, wanting to grow in multiple areas of marketing and build responsibilities with the scaling of the company

Responsibilities

• Planning and executing a range of events, including conferences, partner, sponsored and community events
• Experimenting regularly with tests throughout new and existing channels to build a better picture of what is working
• Developing a deep understanding of customers, products, and the buyer’s journey including customer persona management and buying preferences
• Develop and implement strategic marketing plans aligned with the goals and objectives of key accounts
• Identify and prioritize key personas and individuals within accounts based on strategic importance and revenue potential
• Plan and execute multi-channel marketing campaigns to engage target accounts across various touch points including email, social media, events, and digital advertising
• Work closely with sales, product, customer success and marketing teams to ensure alignment and integration of account-based marketing initiatives with broader organizational goals and strategies
• Build and maintain strong relationships with key stakeholders within international accounts, serving as a trusted advisor and strategic partner
• Promoting and nurturing Cytora’s Making Risk Flow Community, the industry’s first community of risk digitization professionals in the insurance sector
• Working closely with our Partnership and PR team to coordinate, publish and distribute partner announcements, regularly updating our data ecosystem page

Benefits

• Competitive salary and stock options
• Fully remote
• Fun, vibrant and energetic environment with people that want to make a difference
• Opportunity to learn and build new skills in an expanding business