Account-Based Marketing Manager

Summary

Moodle is seeking an enthusiastic, creative, and driven Account-Based Marketing Manager to join their Global Marketing team. The role involves developing and executing account-based marketing strategies, collaborating with various teams, creating tailored content, tracking campaign performance, and building relationships with key stakeholders. This is a fully flexible and remote role preferably based in the Eastern Time Zone.

Requirements

• Proven experience (3+ years) in account-based marketing or similar field
• Proven experience building and managing multi-channel ABM campaigns
• Strong understanding of pipeline management and metrics
• Demonstrated experience with multi-touch attribution reporting
• CRM/marketing automation experience, preferably Salesforce and Hubspot
• Experience using data and analytics to guide strategic decisions
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Proven ability to think strategically, but with exception attention to detail in execution
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels

Responsibilities

• Developing and executing the account-based marketing strategy
• Collaborating with internal teams and external agencies to create and deliver highly tailored content
• Implementing campaigns across multiple channels such as email, events, and content
• Tracking the performance of ABM campaigns using metrics such as account engagement, pipeline influence, and revenue growth
• Continuously optimizing strategies and tactics based on campaign results and feedback
• Building and maintaining strong relationships with key stakeholders within target accounts

Preferred Qualifications

Familiarity with Moodle and understanding of the e-learning market is a plus!

Benefits

• Work from anywhere, with a flexible working environment that promotes true work life balance
• Gaining new skills by learning from highly skilled peers, along with your own learning and development allowance each year to support your growth
• Work with a global team on a worldwide platform and make a real difference
• As a certified B Corp, we are proud to be part of a global community of mission-driven companies dedicated to using business as a force for good
• Benefits package including 401(k), health insurance, wellbeing and training stipends
• Other excellent benefits, like an extra 7 days paid leave to extend your weekends, recharge and enjoy a day off for your birthday!, ‘choose your own’ benefit options, and many more!