Senior Global Account-Based Marketing Manager

Summary

Join Hyperproof as the Senior Global Account-Based Marketing (ABM) Manager and play a pivotal role in shaping and executing the company's ABM strategy. You will own global digital ABM programs end-to-end, leading strategy, execution, and performance. You will serve as a key connector between field sales, digital marketing, and business operations, driving demand through ABM motions and data-driven campaigns. This role requires scaling and optimizing performance across digital channels, reporting on attribution and ROI, and collaborating cross-functionally to achieve ambitious pipeline and revenue goals. The ideal candidate is a results-oriented professional with a strong analytical mindset and a passion for leadership in a fast-paced B2B SaaS environment. This is a unique opportunity to drive impact in a scaling startup using ABM and owning critical marketing metrics and strategies.

Requirements

• 7+ years in digital marketing with a focus on ABM and demand generation for B2B SaaS organizations
• Proficiency in LinkedIn Advertising, Google Ads, HubSpot, Salesforce, and 6Sense
• Demonstrated ability to partner cross-functionally, align on objectives, influence strategies, and deliver company-wide outcomes
• Expertise in creating and executing strategies that deliver measurable results
• Proven experience in analyzing data and translating insights into actionable optimizations

Responsibilities

• Own and evolve the global ABM strategy to align with business objectives and growth targets
• Define account segmentation, tiering, and targeting frameworks across Commercial and Enterprise segments
• Design personalized ABM campaigns that align to different funnel stages and buyer personas
• Build, maintain, and scale a global ABM playbook to ensure consistent execution across US & EU teams
• Own and optimize the ABM tech stack, including 6Sense, Common Room, and integrations with Salesforce and Hubspot
• Partner with Business Operations to ensure accurate data flow and reporting across platforms
• Drive experimentation and innovation by piloting new ABM tools and capabilities
• Build and manage real-time dashboards to track performance, engagement, pipeline impact, and ROI
• Plan, launch, and optimize paid ABM campaigns across channels like LinkedIn, display, and other digital platforms
• Leverage intent, engagement, and behavioral signals to dynamically adjust campaign tactics and targeting
• Collaborate with content and creative teams to develop assets that align to campaign goals and account personas
• Monitor and report on campaign performance, making data-driven recommendations for improvement
• Build sales-facing resources including 1:1 playbooks, messaging templates, and battlecards tailored to target accounts
• Train sales teams on ABM tactics, account insights, and best practices to support outreach and follow-up
• Regularly communicate ABM program performance, insights, and learnings to the GTM team
• Partner with Sales Enablement to drive alignment and ensure cohesive prospect engagement strategies
• Serve as the strategic partner to Commercial and Enterprise Sales, aligning ABM programs with pipeline goals and account plans
• Facilitate regular feedback loops with account teams to refine targeting, messaging, and execution
• Collaborate Cross-Functionally: Work closely with the Creative and Content teams to design and test new ad formats, messaging, and landing pages
• Act as the voice of Sales in ABM program design, ensuring alignment with field needs and revenue objectives
• Oversee external agencies and contractors to scale campaigns and deliver intended outcomes
• Develop, monitor, and optimize ABM playbooks using ICP and intent signals
• Own Paid Digital Campaign Execution: Manage and optimize campaigns across Google Ads, LinkedIn Ads, and other digital platforms to drive qualified conversions and improve ROI
• Monitor campaign performance daily, analyze data to identify trends, report on attribution touchpoints, and implement optimizations to meet or exceed performance goals
• Work closely with the Creative and Content teams to design and test new ad formats, messaging, and landing pages
• Oversee external agencies and contractors to scale campaigns and deliver intended outcomes
• Work closely with Sales, Field, Partner and Account Development teams to select accounts and prioritize the right motions for each
• Deliver weekly updates on ABM campaign metrics, budget utilization, and strategic insights to the Sr. Director of ABM and Demand and other stakeholders
• Partner with the Business Operations, Account Development, and Sales teams to align on pipeline goals and ensure seamless account & lead handoff processes
• Lead our attribution efforts providing material insights on the customer journey and informing decisions on what touchpoints to prioritize
• Work with the ABM Demand team as well as Marketing & Sales leadership to forecast and model ABM motions (1:1, 1:few, 1:many) for the quarter, map related campaigns, and allocate resources and budget to execute successfully
• Develop and refine a comprehensive paid digital marketing strategy for ABM that aligns with quarterly and annual business goals
• Test and evaluate new paid marketing channels to diversify lead sources and enhance scalability
• Assess key performance indicators (KPIs), including cost per lead (CPL), cost per Sales Qualified Opportunity (SQO), and Customer Acquisition Cost, ensuring metrics improve each quarter
• Demonstrate early wins in ABM and campaign performance delivering on SQO targets by indexing on quality of conversions, reducing cost of conversions, and improving click-through rates across key platforms
• Drive a measurable increase in SQOs via ABM, while maintaining or reducing acquisition costs
• Successfully scale ABM and paid marketing programs, implement new channels, and build a high-performing team aligned to company growth objectives

Preferred Qualifications

Familiarity with tools like Common Room and Clay, as well as appetite to explore AI models and platforms

Benefits

• Annual compensation reviews + equity
• Unlimited PTO: strongly encouraged to unplug and recharge
• Health: coverage for medical, dental, and vision - employee and dependents
• 401K, which vests immediately, complete with a 4% company match
• 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
• Annual company in-person events and quarterly in-person connects
• $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed
• $100 quarterly paid wellness stipend
• Pet insurance discount
• Slack channel notifications turn off after 5 pm based on your time zone
• Two Hypercharge weeks of rest where we close company-wide (July & Dec)