Ad Manager Operations Specialist

Summary

Join The Block, a leading research, analysis, and news brand in the digital asset space, as a Google Ad Manager Operations Specialist. Lead the setup, optimization, and reporting of our advertising infrastructure, maximizing advertising revenue and ensuring our ad tech stack is fully optimized. You will manage programmatic advertising operations, implement audience segmentation, support direct-sold campaigns, and generate performance reports. Collaborate with various teams to ensure ad placements are technically sound and meet brand standards. This is a fully remote role based in Europe, requiring work authorization in your location. The ideal candidate will have extensive experience with Google Ad Manager (GAM) and a deep understanding of programmatic advertising.

Requirements

• 3+ years of experience in ad operations, including hands-on use of Google Ad Manager (GAM)
• Deep understanding of programmatic advertising mechanics, pricing strategy, yield optimization, and ad inventory management
• Familiarity with ad tech tools and platforms (e.g. GAM, AdX, SSPs, header bidding solutions)
• Experience setting up and managing segmentation, targeting, and custom key-values for advertisers
• Strong analytical skills with the ability to derive insights from data and implement improvements
• Experience collaborating cross-functionally with Sales, Engineering, Product, and Design teams
• Proficient in reporting and visualization tools such as Looker Studio or Google Analytics

Responsibilities

• Lead the setup, configuration, and migration to Google Ad Manager across TheBlock.co and related properties
• Manage programmatic advertising operations, including defining price floors, setting CPMs, and optimizing revenue
• Implement audience segmentation and targeting strategies to improve campaign performance and yield
• Support direct-sold campaigns by managing inventory, trafficking creatives, and monitoring pacing and delivery
• Generate regular ad performance reports and insights for internal stakeholders and external advertisers
• Partner with Sales, Design, and Engineering teams to ensure ad placements are technically sound, well-integrated, and meet brand standards
• Create scalable systems for managing sponsorships, homepage takeovers, custom creatives, newsletters, and other premium inventory
• Troubleshoot issues across ad serving, delivery, and performance, including device targeting and site speed impact
• Explore new monetization opportunities including native ad formats, header bidding, and server-to-server integrations

Preferred Qualifications

• Prior experience migrating to Google Ad Manager from another ad server
• Understanding of ad blocking, viewability, and brand safety protocols
• Familiarity with WordPress and front-end debugging tools for verifying ad delivery
• Interest in digital assets, crypto, and Web3 ecosystems
• Exposure to newsletter monetization and sponsorships
• Ability to train internal teams on best practices and campaign setup

Benefits

Your base salary will be determined based on your location, experience, and the pay of employees in similar positions