Advertising Operations And Implementation Manager

Summary

Join TrueCar's dynamic team as an Advertising Operations and Implementation Manager for TrueCar Marketing Solutions (TCMS). You will play a crucial role in streamlining dealer onboarding, ensuring seamless product setup, and optimizing operational processes. This hands-on position requires expertise in automotive ad operations and project management, with a focus on Salesforce workflow operationalization and enhancing ad channel offerings. You will collaborate with various teams, manage multiple projects, and contribute to the growth of this new revenue source. TrueCar offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• Expertise in advertising operations, campaign trafficking, and digital media optimization
• Demonstrated experience in managing CRM platforms like Salesforce to enhance operational workflows
• Highly developed project management skills with the ability to oversee multiple projects simultaneously
• High attention to detail, organization, and accountability
• Ability to collaborate across teams and communicate effectively with technical and non-technical stakeholders
• Advanced problem-solving skills and a proactive approach to process improvement
• Proven track success in advertising operations, digital marketing, or implementation roles
• Hands-on experience with Salesforce or other CRM platforms
• Proficiency in digital ad platforms and understanding of multi-channel campaign management

Responsibilities

• Serve as the primary point of contact for onboarding new dealerships, ensuring all setup requirements are met timely and accurately
• Collaborate with client-facing teams to collect necessary assets and approvals for go-live campaigns
• Oversee the implementation process to guarantee all products are correctly configured before launch
• Develop and maintain streamlined processes for setting up digital advertising campaigns across channels, including Display, Social, CTV, and Email
• Proactively identify bottlenecks in the go-live process and implement solutions to improve efficiency
• Ensure all channels are fully optimized, leveraging TrueCar’s data and technology to offer maximum value to dealers
• Take a hands-on approach to campaign activation and ongoing optimizations until additional resources are brought on board
• Monitor campaign performance and deploy fixes for any operational issues
• Conduct Test-and-Learn initiatives for new advertising products, gathering insights to refine offerings
• Build partnership opportunities with leading ad partners (e.g., Amazon, Disney)
• Collaborate with Product and Engineering teams to maintain and enhance digital ad product capabilities
• Standardize and automate Salesforce workflows for TCMS, including onboarding processes, budget/creative change processes, campaign tracking, and dealer communications
• Act as the subject matter expert for Salesforce process improvements and ensure alignment with all internal teams
• Work closely with Sales, Marketing, and Channel Leads to ensure alignment with campaign strategies and timelines
• Support client-facing teams by providing operational clarity and reducing their workload on implementation tasks
• Partner with Billing to ensure accurate invoicing and data tracking

Preferred Qualifications

Automotive industry experience is a plus

Benefits

• 100% employer-paid health/vision/dental premium
• 401k with company contribution
• Equity
• A wellness stipend program
• A learning & development reimbursement program
• Flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew
• 14 company-paid holidays and 2 floating holidays
• Monthly internet/mobile phone service reimbursement and furniture & equipment for your space