Senior Marketing Operations and Demand Generation Manager

Summary

Join Snapdocs, a rapidly growing company revolutionizing the mortgage market, as a Senior Marketing Operations and Demand Generation Manager. You will develop and implement strategies to generate leads and revenue, working closely with Marketing, Sales, and BI teams. This role requires utilizing data analytics to optimize performance, managing the company website and social media, and executing paid advertising campaigns. The ideal candidate possesses proven experience in demand generation and digital marketing, strong analytical skills, and proficiency in marketing automation tools. Snapdocs offers a fully remote position with competitive salary and comprehensive benefits.

Requirements

• Proven experience in demand generation, lead generation, or digital marketing roles
• Strong understanding of marketing automation tools and platforms, preferably Hubspot
• Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions
• Experience managing websites, including SEO optimization and basic development tasks
• Familiarity with marketing operations, including database management and SFDC campaigns
• Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms
• Knowledge of social media platforms and experience managing social channels for business purposes
• Excellent analytical and problem-solving skills
• Strong written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously
• Bachelor's degree in marketing, business, or a related field

Responsibilities

• Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company
• Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
• Manage and maintain the company website, including SEO optimization and development
• Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads
• Publish and monitor social media channels to drive engagement and increase brand visibility
• Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement
• Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions

Preferred Qualifications

Experience with vendor management and contract negotiations

Benefits

• Excellent health, dental, and vision benefits
• 401(k) with up to 4% company match
• 16 weeks paid parental leave (regardless of gender)
• Flexible time off policy
• Flexible spending account for healthcare and dependent care
• Life and disability insurance