Advertising Specialist

Summary

Join Walmart as an Advertising Specialist and help shape how CPG brands engage with the digital landscape. You will plan, manage, and execute digital media buys across various ad platforms for multiple clients. Responsibilities include monitoring campaign performance, optimizing strategies to meet KPIs, leveraging analytics tools, creating performance reports, and managing budget allocations. You will also maintain vendor relationships and stay updated on industry trends. Success requires experience in digital advertising, paid search and social media, and a passion for eCommerce. The role is full-time and remote.

Requirements

• Experience in digital advertising, including paid search and social
• A track record in driving success in any or all of the following platforms: Walmart, Instacart, Amazon
• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital
• Excellent organization, tactical, analytical/data management, Excel, and communication skills
• Job Type: Full-time
• #BI-Remote

Responsibilities

• Plan, manage, and execute digital media buys across a variety of ad platforms for multiple clients simultaneously
• Full understanding and execution of paid search and social advertising
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs
• Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions
• Create and analyze campaign performance reports to inform relevant teams
• Prepare research and insights to inform ongoing media recommendations
• Manage budget allocations and bid parameters to deliver most efficient results
• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends
• Constantly learn and experiment new effective bidding, ad placement, and management techniques
• Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets
• Participate in budget allocation for different channels and platforms