Summary
Join Career.io as a Data-Driven Affiliate Marketing Manager to spearhead the growth of our affiliate channel using the Impact platform. You will be responsible for scaling our affiliate and partner ecosystem to drive high-quality traffic and subscriber growth for our B2C subscription business. Manage the affiliate program end-to-end, including partner recruitment, relationship management, performance optimization, and reporting. Cultivate strong relationships with top-performing affiliates, monitor affiliate performance daily, and ensure compliance with brand guidelines. Collaborate with other teams to align messaging and performance goals. This is a 100% remote role.
Requirements
- 3-5 years of experience in affiliate marketing, ideally for a B2C subscription product
- Hands-on experience using the Impact platform β strong understanding of its capabilities, reporting, and partner discovery tools
- Proven success in growing affiliate programs and managing partnerships across content, cashback, influencer, and loyalty channels
- Strong analytical skills with proficiency in Excel/Sheets and marketing analytics tools (e.g., Google Analytics, Looker)
- Excellent written and verbal communication skills
- Self-starter with a proactive mindset and strong organizational skills
- Authorization to work for any US employer
Responsibilities
- Manage the affiliate program end-to-end using the Impact platform: partner onboarding, offer creation, tracking, invoicing, and reporting
- Source and recruit new affiliate partners, including content publishers, influencers, deal sites, review blogs, and niche communities
- Maintain and optimize the Impact platform to ensure tracking accuracy, proper link attribution, and clean reporting
- Cultivate strong, ongoing relationships with top-performing affiliates and strategic partners
- Serve as the primary point of contact for affiliate inquiries, offer negotiations, and escalations
- Provide partners with timely creative assets, promotions, and updates on product features and audience insights
- Monitor affiliate performance daily to ensure ROI-positive campaigns
- Identify and test new offers, creatives, landing pages, and incentives to improve conversions and LTV
- Analyze data to uncover trends and implement optimization strategies
- Ensure all affiliates comply with brand guidelines, FTC regulations, and ethical marketing practices
- Regularly audit partner content and promotional methods to maintain brand integrity
- Work closely with paid media, SEO, creative, and analytics teams to align messaging and performance goals
- Contribute affiliate insights to broader marketing strategies and campaign planning
Preferred Qualifications
- Background in career services, education tech, or consumer subscription services
- Familiarity with conversion rate optimization and funnel marketing
- Experience working with influencer/creator partners as part of the affiliate program
Benefits
This is a 100% remote/work-from-home role
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