Senior Affiliate Marketing Manager

Summary

Join Rula's Patient Marketing team and build and grow relationships with organizations like Psychology Today and Zocdoc to help people discover mental healthcare support. This role blends marketing, partnerships, analytics, and operations, requiring strategic thinking and hands-on execution. You will manage a team, improve acquisition channels, and shape the company's growth. The ideal candidate enjoys both strategy and implementation and is passionate about increasing access to care. This is a fully remote position (US-based only) offering attractive pay and benefits, including comprehensive health benefits, 401(k), generous time off, paid parental leave, and an employee assistance program.

Requirements

• 7+ years of marketing experience
• 2+ years experience managing affiliate marketing programs and/or healthcare directory partnerships (ex. Psychology Today, Zocdoc)
• Proven track record of improving acquisition channels
• Strong analytical skills and comfort working with performance data to make decisions
• Excellent written and verbal communication skills, especially when working across teams
• Familiarity with affiliate tracking tools and platforms such as Impact Radius, Commission Junction, Rakuten, etc
• Experience managing at least one direct report or a small team

Responsibilities

• Build and grow relationships with organizations like Psychology Today, Zocdoc and many others
• Help hundreds of thousands of people discover Rula to receive the support they deserve
• Join a collaborative, thoughtful, and mission-driven Patient Marketing team that thrives on impact, experimentation, and innovation
• This role sits at the intersection of marketing, partnerships, analytics, and operations
• It’s ideal for someone who enjoys both building strategy and rolling up their sleeves to make it happen
• If you’re excited by the idea of making care more accessible while leading a team and shaping how we grow, we’d love to meet you

Preferred Qualifications

• Experience scaling affiliate programs at a growth-stage company
• Experience negotiating contracts and managing external partners
• Experience working remotely and managing remote teams
• Experience with no-code workflow automation tools
• Experience working in healthcare, mental health, or another regulated industry
• Experience managing Psychology Today and/or Zocdoc partnerships

Benefits

• 100% remote work environment (US-based only): Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all