Agency Strategy Lead

Summary

Join Northbeam as their Agency Strategy Lead and spearhead strategic growth frameworks for top agency partners. You will act as a thought partner on media buying, attribution interpretation, and client business planning, enabling agency teams on Northbeam’s methodology and supporting them in client communication and adoption. This role involves assisting agencies in winning more business, developing onboarding kits, collaborating with various teams, standardizing performance reporting, and driving revenue growth. The ideal candidate possesses expertise in eCommerce growth marketing, paid media strategy, and agency collaboration, along with strong communication and presentation skills. Northbeam offers a competitive salary, equity, comprehensive healthcare, 401k, flexible PTO, paid holidays, parental leave, and a work-from-home stipend.

Requirements

• You’ve owned paid strategy and P&L impact before. You can advise on budget allocation, creative testing, and channel mix with confidence
• Whether you’re presenting to a CMO, educating a junior media buyer, or ideating with our product team, you know how to tailor your message
• You enjoy building the systems, processes, and templates that make others more effective
• You’ve either worked at a performance marketing agency or supported them directly—ideally across multiple DTC clients
• You’re comfortable using data platforms (MTA, MMM, GA, ESPs), understand attribution pros/cons, and can guide agency teams through technical onboarding nuances
• 4+ years in eCommerce growth marketing or strategy—ideally with agency or multi-brand exposure
• Deep knowledge of paid social, paid search, and email/SMS—especially in high-spend environments ($100K+/mo ad budgets)
• Familiarity with platforms like Facebook Ads, TikTok Ads, Google Ads, Klaviyo, and Shopify
• Strong grasp of attribution concepts—first-party pixels, UTM hygiene, conversion tracking, etc
• Experience leading client strategy or acting as a cross-functional partner in a fast-paced team
• Excellent writing and presentation skills—able to build slide decks, Looms, or Notion pages that clients love

Responsibilities

• Build and lead strategic growth frameworks for top agency partners; act as a thought partner on media buying, attribution interpretation, and client business planning
• Enable agency teams on Northbeam’s methodology (Clicks + Deterministic Views, Profitability Benchmarks, APEX, etc.) and support them in client communication and adoption
• Help agencies win more business by assisting with client pitch decks, audits, and onboarding plans that leverage Northbeam’s data and insights
• Develop templates, benchmarks, and plug-and-play onboarding kits that make it easy for agencies to adopt Northbeam at scale
• Partner with Product, CS, and Marketing to represent agency feedback, refine our positioning, and identify integration or co-marketing opportunities
• Standardize how agencies report performance back to their clients using Northbeam dashboards and insight frameworks
• Own measurable revenue growth across key agency accounts and help surface referral opportunities within their client base

Preferred Qualifications

Exposure to media planning, CMO reporting, or VC-backed DTC growth stages

Benefits

• Comprehensive healthcare benefits (medical, dental, and vision)
• 401(k) plan
• Flexible PTO policy
• 12 company-paid holidays
• 12 weeks of paid parental leave
• $500 work-from-home stipend
• Equity package