Principal Product Marketing Manager

Summary

Join Simpplr as the Principal Product Marketing Manager and become the voice of the product in the market and the customer's voice within the company. Collaborate with various teams to develop compelling narratives, launch strategies, and positioning that drive revenue and brand leadership. This senior role requires strong storytelling, strategic thinking, and data-driven marketing skills with a passion for AI. Lead the go-to-market strategy for new product launches and feature rollouts. Develop high-impact product content, conduct customer research, and create tools and training for sales teams. Partner with other marketing teams to drive awareness and adoption. Represent Simpplr at industry events and track key performance metrics. Simpplr offers a Hub-Hybrid-Remote work model, providing flexibility based on the role.

Requirements

• 10+ years of experience in product marketing, ideally in enterprise SaaS or AI/ML-focused technology companies
• Proven experience launching and scaling B2B software or AI-driven products in competitive markets
• Strong storytelling skills with the ability to craft compelling narratives and translate complex technical concepts into business value
• Excellent stakeholder management and cross-functional collaboration abilities
• Comfortable working in a fast-paced, startup-like environment
• Analytical mindset with experience using data to drive decisions

Responsibilities

• Own and refine the positioning, messaging, and competitive differentiation of our AI products
• Lead end-to-end GTM planning for new product launches, feature rollouts, and vertical solutions
• Develop high-impact product content – from thought leadership pieces to product datasheets, case studies, demos, and sales decks
• Conduct customer research, win/loss analysis, and competitive benchmarking to inform product strategy and marketing programs
• Create tools and training to enable sales and field teams to communicate product value effectively
• Partner with demand gen, digital, and customer marketing teams to create campaigns that drive awareness, trial, and adoption
• Represent [Company Name] at industry events, webinars, and analyst briefings as a product and AI domain expert
• Define and track key performance metrics for product marketing effectiveness and GTM performance

Preferred Qualifications

• MBA or equivalent business/marketing background is preferred but not required
• Deep passion for artificial intelligence, machine learning, and their impact on modern business

Benefits

• Simpplr operates with a Hub-Hybrid-Remote model
• This model is role-based with exceptions and provides employees with the flexibility that many have told us they want