Growth Marketing Analyst

Summary

Join Lift Ventures, a remote-first startup studio, as a Growth Marketing Analyst for SuperSummary, their fast-growing EdTech business. This high-impact role requires a creative, data-driven marketer to supercharge customer acquisition efforts across various channels. You will identify, test, and scale new acquisition channels, design and execute A/B tests, analyze campaign performance, and leverage AI tools for optimization. Collaboration with Product and Business Operations teams is crucial for driving qualified traffic and measuring ROI. Continuous improvement of the growth engine through creative iteration and calculated risk-taking is expected. The ideal candidate will be data-driven, experienced in scaling marketing campaigns, and comfortable with A/B testing and emerging technologies.

Requirements

• You’re data-driven at your core—you rely on analytics to shape strategy and uncover what’s working
• You’ve helped scale companies by running marketing campaigns across multiple channels
• You’re comfortable designing and running A/B tests (or other experiments) to drive continuous improvement
• Experienced with paid media, social campaigns, and community-driven growth
• Naturally curious and experimental—you’re constantly trying new approaches
• A creative risk-taker who balances intuition with data
• Comfortable with emerging technologies, including AI tools, and quick to adopt and adapt them
• Outcome-oriented, adaptable, proactive, and excited to move fast (and learn faster)

Responsibilities

• Identify, test, and scale new acquisition channels—paid, organic, social, and grassroots
• Design A/B and multivariate tests with clear hypotheses, success metrics, and learning agendas
• Analyze campaign performance and use data to guide strategy and optimization
• Use AI and automation tools to improve workflows, optimize campaigns, and surface insights
• Partner with the Product and Business Operations teams to drive qualified traffic and measure channel ROI and cross-channel performance
• Continuously improve our growth engine through creative iteration and calculated risk-taking
• Optimize our SEO and GEO footprints and maintain our position in a changing search landscape
• Improve ROAS on Google Ads through systematic experimentation and strategy refinement
• Identify at least 3 promising new acquisition channels and design/execute experiments to evaluate viability
• Optimize our onboarding email sequence by testing messaging, timing, and feature education to improve free-to-paid conversion rates

Preferred Qualifications

• Experience analyzing SEO performance using crawl data, Google Analytics, and/or SEO tools and developing SEO and content strategies to increase engagement
• Experience with paid channels like Google Ads, Meta Ads, Apple Search Ads, and TikTok Ads
• Familiarity with analytics and marketing tools such as Amplitude, Google Analytics (GA4), Google Tag Manager, SEMrush, SimilarWeb, or Ahrefs
• Experience with marketing automation platforms and lifecycle marketing is a plus
• Comfort with basic SQL or querying data to support marketing insights

Benefits

• Work with a distributed, global team that has been remote-first since 2018
• Competitive salary, benefits, and vacation policy
• Workspace improvement stipend
• Professional development and learning stipend