Ai Vertical Growth Marketer

Summary

Join the Arbitrum Foundation as an AI Vertical Growth Marketer to spearhead the growth of AI projects within the Arbitrum ecosystem. You will develop and execute comprehensive marketing strategies, identify target audiences, create engaging content, foster community engagement, and cultivate strategic partnerships. This role requires a strong understanding of AI, blockchain, and Web3, along with 5+ years of marketing experience. The position offers a remote-first work environment and a comprehensive benefits package including healthcare insurance, a home office setup allowance, wellbeing and education allowances, flexible time off, and a company-issued laptop.

Requirements

• Strong understanding of AI concepts, blockchain technology, and the Web3 ecosystem
• 5+ years of experience in marketing, with a focus on product, growth, and/or digital marketing; a case study and presentation are required during the interview
• Ability to analyze data and derive actionable insights
• Good grasp of developer funnel challenges and developer journey
• Effective relationship builder with strong communication skills for builders
• Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done
• Be able to work across time zones with global partners
• Strong spoken and written English communication skills
• A genuine interest in emerging technologies and a desire to drive innovation

Responsibilities

• Develop and execute a comprehensive marketing strategy to position Arbitrum as the leading platform for AI dApps
• Identify target audiences within the AI developer and user communities and develop compelling narratives to highlight the unique advantages of Arbitrum's infrastructure and ecosystem
• Create high-quality content to educate and inform the target audience about the benefits of building AI dApps on Arbitrum
• Foster a vibrant community through events, online forums, and influencer partnerships
• Identify and cultivate strategic partnerships with AI projects, research institutions, and technology companies
• Collaborate with partners to develop joint marketing campaigns and initiatives
• Build strong relationships with key media outlets and journalists to generate positive press coverage
• Use data-driven insights to optimize marketing strategies and improve results

Benefits

• Remote first global workforce
• Industry-leading Healthcare Insurance
• Home Office Set-Up Allowance
• Wellbeing Allowance
• Growth / Continuing Education Allowance
• Flexible Time Off
• Company-issued laptop