Director, Vertical Marketing

Summary

Join onX as the Director of Vertical Marketing – Backcountry and lead go-to-market efforts for the onX Backcountry app. You will develop and execute a growth strategy, build and lead a high-impact marketing team, launch and optimize marketing initiatives, leverage data for decision-making, and communicate performance clearly to stakeholders. This role requires 10+ years of growth marketing experience, a bachelor's degree or equivalent, and strong leadership skills. The position offers a competitive salary ($156,000-$190,000), comprehensive benefits, and opportunities for growth within a fast-growing, dynamic company. Work can be performed remotely from various onX locations, including corporate offices and Basecamps.

Requirements

• 10+ years of growth marketing experience, with a proven track record of scaling brands and driving measurable results
• Bachelor’s degree or equivalent experience
• A results-oriented, entrepreneurial mindset and a passion for driving growth and innovation
• A deep understanding of digital marketing, including customer acquisition, lifecycle marketing, and brand strategy
• Strong leadership and team-building skills, with experience managing high-performing teams
• A collaborative approach, with the ability to work across multiple departments and influence stakeholders at all levels
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp

Responsibilities

• Develop & Execute a Growth Strategy – Partner with the GM of Backcountry, Product Manager, and CMO to define and implement a marketing strategy that attracts, engages, and retains users while driving business growth
• Build & Lead a High-Impact Team – Recruit, mentor, and develop a best-in-class vertical marketing team that is data-driven, agile, and focused on continuous improvement
• Launch & Optimize Marketing Initiatives – Collaborate with Customer Experience, Creative, Brand Marketing, Marketing Automation, User Acquisition, and Product teams to develop integrated campaigns that drive awareness and engagement
• Leverage Data to Drive Decision-Making – Use insights from market trends, customer behavior, and performance metrics to refine strategy and identify opportunities for impact
• Communicate Strategy & Performance with Clarity – Provide stakeholders at all levels with a clear, data-driven view of Backcountry’s marketing performance, key initiatives, and growth opportunities
• Shape the Future of Backcountry Marketing – Identify emerging opportunities and shifts in consumer behavior to ensure onX remains at the forefront of human-powered outdoor recreation

Preferred Qualifications

• Experience working in both startup and growth-stage environments
• Having a strong personal passion for human-powered recreation is a plus

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays