Director of Growth, Integrated Marketing Campaigns

Summary

Join Hyperscience as the Director of Growth, Integrated Marketing Campaigns and lead the development and execution of high-impact integrated demand generation campaigns and Sales Plays. You will design integrated campaigns aligned with brand, messaging, and sales goals, collaborating across teams to target specific customer segments. This role requires a seasoned marketing professional with a data-driven approach and a proven track record of delivering measurable results. Responsibilities include campaign strategy and planning, multi-channel campaign execution, performance analysis and optimization, senior leadership and management, and budget management and forecasting. The ideal candidate will have 10+ years of experience in marketing leadership, managing a $100M+ revenue pipeline, and leading teams. Hyperscience offers a competitive compensation package including top-notch healthcare, 401k matching, flexible PTO, parental leave, and stock options.

Requirements

• Bachelor's or Master's degree in Marketing, Business Analytics, Data Science, Operations, or a related field
• Proven 10+ years of experience in marketing leadership experience managing $100M+ in revenue pipeline in high-growth companies
• Proven track record of driving successful go-to-market strategies, managing integrated campaigns that drive incremental revenue
• Previous experience managing and leading a team of campaign managers and webinar managers
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Detail-oriented with a focus on maintaining data accuracy and integrity
• Exceptional communication and collaboration skills to work effectively with cross-functional teams

Responsibilities

• Lead the development of the annual integrated campaign & sales play strategy, ensuring alignment with company revenue goals and target customer segments
• Define campaign objectives, KPIs, and key messages to drive awareness, engagement, and conversion across multiple buyer personas, use cases and target industry verticals
• Prioritize and allocate resources across campaigns to ensure maximum impact, balancing quick wins with long-term brand-building initiatives
• Collaborate with Sales, product marketing, content, and digital teams to ensure that all campaigns are customer-centric, value-driven, and tailored to specific stages of the buyer journey
• Develop and manage integrated campaigns strategy across multiple channels, including email marketing, digital advertising, social media, content syndication, SDR outbound, ABM, and webinars
• Oversee the creation of campaign assets such as landing pages, email sequences, ads, and content in partnership with creative and content teams
• Coordinate omnichannel execution to maintain consistency across platforms, ensuring that messaging and user experience align seamlessly with the campaign theme and company branding
• Deploy Account-Based Marketing (ABM) strategies in collaboration with the sales team to personalize outreach and prioritize high-value accounts
• Own the framework for defining and executing Sales Plays in collaboration with Sales, CSM and SDR leadership
• Monitor and analyze campaign performance metrics (CTR, MQLs, SQLs, conversions, pipeline influence) to measure ROI and inform data-driven decision-making
• Optimize campaigns continuously by using A/B testing, multivariate testing, and audience segmentation to improve targeting, engagement, and conversion rates
• Provide weekly and monthly reporting to the VP of Growth, along with insights and recommendations for improvement and future planning
• Leverage customer insights and market trends to refine and adjust campaign strategies for greater impact, especially for key accounts and target industries
• Mentor and manage a team of senior campaign managers that will collaborate to drive aspirational strategy that captures global demand for our suite of products and services
• Leverage data from the analytics teams to assess campaign performance to guide the channel mix, content and timing of future integrated campaigns
• Optimize across channels and adjust strategies to improve engagement, conversion rates, and ROI. Communicate performance and opportunities across stakeholders to improve organization-wide
• Develop and manage campaign budgets effectively, allocating resources based on anticipated ROI and strategic priority
• Forecast and track campaign expenses, ensuring alignment with the overall marketing budget and company financial goals
• Identify cost-effective campaign tactics and tools that deliver high impact without over/underspending

Benefits

• Top-notch healthcare for you and your family
• A 100% 401(k) match for up to 6% of your annual salary
• Flexible PTO with the approval of your manager
• 12 weeks of parental leave and an additional 4 weeks for birthing parents
• Stock options