Ambassador Marketing and Operations Manager

Summary

Join Care Access as a strategic Ambassador Marketing and Operations Manager to lead and optimize outreach initiatives connecting patients and communities through the Ambassador Program. Collaborate with the Community Engagement team to develop, improve, and scale grassroots marketing, leveraging local Ambassadors and insights. The ideal candidate will be highly organized, data-driven, and relationship-oriented, creating tools and processes to empower Ambassadors. This role blends field marketing, content development, and process improvement to drive patient awareness and recruitment. You will manage Ambassador resources, track performance, oversee payments, and analyze marketing data. Up to 20% travel is required, primarily nationally.

Requirements

• 3+ years of experience in marketing, grassroots outreach, or community engagement— preferably in healthcare or public health
• Proven success in designing and managing influencer or field marketing programs, including attribution methods and payment processes
• Strong experience maintaining CRM systems to manage distributed teams, track outcomes, and drive actionable insights
• Ability to curate compelling, user-friendly marketing collateral and Ambassador resources, such as playbooks, flyers, talking points, and FAQs
• Skilled in analyzing data and feedback to optimize outreach and marketing tactics in real time
• Strong project management capabilities with the ability to juggle multiple initiatives, stakeholders, and timelines while maintaining attention to detail
• Excellent relationship-building skills, with the ability to work collaboratively across teams and with diverse external partners and community advocates
• Proficiency with marketing platforms and tools such as CRM systems, Canva (or similar creative tools), social media management, and basic email marketing platforms
• Comfortable working in a fast-paced, mission-driven environment that values adaptability, accountability, and results
• Bachelor's degree or equivalent experience in Marketing, Communications, Public Health, Business, or a related field

Responsibilities

• Develop and continuously improve Ambassador resources, including playbooks, talking points, flyers, FAQs, and outreach templates
• Create and manage attribution mechanisms such as QR codes, UTM links, and other tracking tools to monitor Ambassador performance and impact
• Oversee Ambassador payments and ensure timely, accurate processing
• Leverage feedback and data insights to refine Ambassador outreach strategies and messaging
• Maintain and optimize a CRM to track Ambassador activities, categorize engagement, and report on outcomes
• Manage the organization and deployment of member-facing marketing materials in coordination with internal teams
• Ensure consistency, clarity, and accessibility in marketing collateral — simplifying complex medical concepts for diverse audiences
• Oversee marketing execution at community events and partner locations to drive awareness and participation
• Serve as the key liaison between patient marketing and local community engagement teams to ensure unified messaging and aligned goals
• Analyze and report on marketing performance data, including Ambassador attribution and member engagement metrics, to drive continuous improvement
• Recognize, analyze, and adapt outreach strategies to align with regional communication styles and cultural
• Support and innovate on-site marketing activations and event-based outreach alongside local site and event teams
• Assist with data collection, implementation, and reporting at events and site locations
• Provide creative solutions to support local events and ad hoc outreach opportunities
• Stay informed of best practices in grassroots marketing, patient engagement, and Ambassador program management to continually refine program effectiveness
• Ensure Ambassador-related processes are compliant and scalable, supporting organizational growth and geographic expansion

Preferred Qualifications

• Experience in grassroots marketing, influencer program management, or healthcare marketing preferred
• Familiarity with clinical research, patient advocacy, and/or community health outreach strongly preferred
• Knowledge of paid media, digital patient acquisition, and attribution methodologies is a plus
• Spanish or other bilingual abilities are a plus but not required

Benefits

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and vision insurance plan options
• Health Savings Account and Flexible Spending Accounts
• Bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan, with Company Match