Assistant Marketing Manager, Global Campaigns and Influencers

Summary

Join Love, Bonito, a leading Southeast Asian womenswear brand, as a Campaigns PMO to develop and execute global marketing campaigns. You will lead the development of a strong campaign storytelling strategy, collaborating with cross-functional teams and external partners. Responsibilities include managing the campaign budget, building relationships with influencers, and ensuring timely execution. The ideal candidate possesses 5+ years of brand marketing experience, strong project management skills, and excellent communication abilities. Love, Bonito offers flexible work arrangements, comprehensive insurance, learning and development opportunities, and various employee perks.

Requirements

• 5+ years of relevant work experience in brand marketing strategy development and execution, preferably in a fast-paced environment or global context and preferably with managerial experience
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders
• A performance-driven attitude with a hunger and thirst for results
• Creative thinking and problem-solving abilities
• Analytical mindset with a focus on data-driven decision-making
• A high degree of professionalism, work ethic, judgement and keen attention to detail
• Proficiency in marketing tools and platforms
• Familiarity with trends and best practices in digital marketing and content creation
• A Love, Bonito ambassador who believes in and embodies our culture and core values
• Relevant degree in business, marketing communications or other relevant fields

Responsibilities

• Develop monthly Global campaigns, ensuring clear and coherent storytelling consistent with Love, Bonito branding and aligned with required business outcomes
• Develop and execute key Global campaign levers including GWPs, Influencer content, and other tactical content
• Serve as Campaigns PMO, liaising & collaborating with marketing channel leads and x-functional teams to plan and execute key marketing campaigns & tacticals
• Oversee 360 integration of marketing pillars, ensuring various channels are communicating the same story or messaging
• Lead the development of monthly Global campaigns, ensuring clear and coherent storytelling consistent with LB branding and aligned with required business outcomes
• Lead the development and timely execution of Global GWPs
• Lead in managing Global partnerships and collaborations with external partners
• Manage and build long-term relationships with key global influencers
• Manage brand marketing budget efficiently
• Lead and develop a lean and mean global campaigns & influencer marketing team
• Partner closely with HQ marketing functions to amplify campaigns
• Ensure full visibility and clarity group-wide on global campaign initiatives by effectively coordinating with relevant stakeholders

Preferred Qualifications

• A passion for full-funnel growth with superior analytical acumen
• A genuine interest in fashion and general female consumer products
• An ability to think & work strategically and systematically
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!

Benefits

• Work from anywhere!
• Remote work according to HQ operating hours
• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning
• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme