Marketing Operations, Lead

Summary

Join Keyfactor as the Marketing Operations Lead and become a key driver of success for our Marketing team. Lead the charge in streamlining marketing processes, leveraging cutting-edge technologies, and managing business-critical data strategies to fuel pipeline and revenue growth. You will be responsible for developing and executing marketing operations plans, overseeing core marketing platforms, managing data automation, and implementing new tools to improve efficiency. Collaborate with cross-functional teams, mentor junior team members, and enhance marketing attribution strategies. This role requires 7–9 years of marketing operations experience in a B2B SaaS environment, advanced proficiency with HubSpot and Salesforce, and deep experience with 6sense. The ideal candidate is a strategic thinker who thrives on execution and possesses exceptional communication and project management skills. Keyfactor offers a comprehensive benefits package, including a competitive salary, generous paid parental leave, competitive time off, and various wellness resources.

Requirements

• 7–9 years of marketing operations experience in a B2B SaaS environment, ideally within high-growth or cybersecurity-focused companies
• Advanced proficiency with HubSpot and Salesforce, including campaign reporting, lead routing, and lifecycle automation
• Deep experience working with 6sense for segmentation, intent data, and campaign activation
• Familiarity with Domo, Dreamdata, PathFactory, Asana, Google Analytics, and Google Tag Manager for performance tracking and reporting
• Strong understanding of GDPR, CCPA, and other global data privacy regulations and how they apply to marketing systems and processes
• Experience working alongside (or as part of) a marketing team and understanding the end-to-end of building and measuring integrated marketing campaigns
• Exceptional communication and project management skills with the ability to align cross-functional stakeholders and drive initiatives forward
• Data-driven mindset with the ability to interpret complex data sets and turn insights into actionable strategies
• Strong sense of ownership—you identify gaps, build solutions, and continuously optimize processes without waiting for direction
• Passion for marketing operations and emerging technologies, with a drive to stay current on trends and bring innovation into the organization

Responsibilities

• Develop and Execute Marketing Ops Strategy: Lead the creation and execution of comprehensive ops marketing plans to support business growth and revenue objectives
• Oversee and optimize core marketing platforms including HubSpot, Salesforce, 6sense, Dreamdata, and Qualified
• Manage and oversee data automation, enrichment, and engagement tools to ensure we have current and actionable data for our teams
• Evaluate, recommend, and implement new tools as needed to improve efficiency, enhance campaign performance, and build a culture of continuous improvement
• Reimagine and maintain our tracking framework across all digital touchpoints—including UTMs, custom events, and pixels—to ensure complete and accurate data capture
• Collaborate with web and digital teams to implement and troubleshoot tracking strategies, leveraging foundational knowledge of site structure and tagging
• Enhance our marketing attribution strategy by evaluating and applying various attribution models. Ensure we optimize the use of Dreamdata and UTM parameters to deliver clear, actionable insights into campaign performance
• Develop and maintain a KPI and ROI reporting cadence for all marketing functions (Growth, PMM, Field, Customer, Corporate, etc)
• Drive data governance strategy and manage regular hygiene processes to ensure high-quality, reliable data for segmentation, reporting, and targeting
• Act as a key strategic advisor across the marketing organization on systems, data, and reporting best practices
• Team Collaboration and Leadership: Mentor junior team members and working with cross-functional teams to drive project success

Benefits

• Salary will be commensurate with experience
• Second Fridays (a company-wide day off on the second Friday of every month). Please note that this benefit is subject to change
• Comprehensive benefit coverage globally
• Generous paid parental leave globally
• Competitive time off globally
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology
• The Keyfactor Alliance Program to support DEIB efforts
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off
• Monthly Talent development and Cross Functional meetings to support professional development
• Regular All Hands meetings – followed by group gatherings