AI-Driven Marketing Operations Analyst

Summary

Join Care Access as an AI-Driven Marketing and Operations Analyst to optimize outreach initiatives connecting patients and communities. You will leverage your analytical skills and AI experience to configure models, write prompts, integrate AI tools, and improve workflows. This role involves collaborating with the Community Engagement team to develop and scale a grassroots marketing approach. You will manage the Ambassador program, create tracking mechanisms, oversee payments, and refine outreach strategies using AI. Furthermore, you will adapt outreach strategies to different regions, support marketing activations, and ensure compliance and scalability of Ambassador-related processes. The position requires a blend of field marketing, content generation, process improvement, and system integrations to drive patient awareness and engagement.

Requirements

• 2+ years of experience in marketing operations, healthcare marketing, or a related field
• Understanding of digital and traditional marketing tactics to engage patient populations effectively
• Experience developing AI agents and leveraging AI for workflow automation
• Understanding of data privacy, security, and compliance considerations in AI deployment
• Exceptional project management skills—capable of handling multiple initiatives and deadlines simultaneously
• Proficiency with marketing tools and platforms (e.g., Canva, CRM systems, email marketing tools, and social media platforms)
• Experience working in a fast-paced, mission-driven environment where adaptability and execution are key
• Minimum Bachelor’s degree in Technical or Marketing field

Responsibilities

• Create and manage attribution mechanisms such as QR codes, UTM links, and other tracking tools to monitor Ambassador performance and impact. Build AI agents to do this at scale
• Oversee Ambassador payments and leverage building automation to ensure timely, accurate processing
• Leverage feedback and data insights to refine Ambassador outreach strategies
• Use AI to automate the creation and production of content resources
• Collaborate with cross-functional teams to integrate AI tools and LLM-based systems
• Write, test, and optimize prompts to improve model outputs across various use cases (e.g., customer support, internal tools, content generation)
• Analyze system usage data to identify bottlenecks, improve workflows, and increase efficiency
• Monitor performance of AI systems post-deployment and drive continuous improvement
• Recognize, analyze, and adapt outreach strategies to align with regional communication styles
• Support and innovate on-site marketing activations and event-based outreach alongside local site and event teams
• Assist with data collection, implementation, and reporting at events and site locations
• Provide creative solutions to support local events and ad hoc outreach opportunities
• Stay informed of best practices in grassroots marketing, patient engagement, and Ambassador program management to continually refine program effectiveness
• Ensure Ambassador-related processes are compliant and scalable, supporting organizational growth and geographic expansion

Preferred Qualifications

• Prior AI systems integrations with business tools like CRMs, knowledge bases, ticketing systems, or internal chatbots a plus
• Masters degree a plus

Benefits

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and vision insurance plan options
• Health Savings Account and Flexible Spending Accounts
• Bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan, with Company Match